The ecommerce platform provider, Shopify, has raised $100 million in Series C funding round. The funds have come in from OMERS Ventures and Insight Venture Partners along with existing investors Bessemer Venture Partners, FirstMark Capital, Georgian Partners and Felicis Ventures.
The funding will be utilised to let the company work towards its plans to expand focus on offline retail world as well. Shopify is aiming to introduce a unique product that will fuse the offline world with the online world.
Keeping the offline retail world, the company earlier this year had launched a point-of-sale system and Square-style mobile card reader. These products were to synchronise the in-store and online inventory, process and accept credit cards, and generate sales reports.