Funskool India, a JV between MRF Tyres and Hasbro Inc. , recently opened its first branded retail outlet in Chennai. The store is franchised and exclusively sells Lego brand. The store is spread across 1300 sq ft and located at Phonenix mall in Chennai.
A pilot, the company will expand the number of stores if this proves to be successful.
The first retail venture of the company will be based on learning and the company will in future look at other markets, with stores that will showcase not just in-house but other brands as well.