Titan Industries has been upbeat about expanding the product umbrella under Fastrack brand. Knowing that the brand is specifically aimed at youth, it has now expanded its product offerings to helmets.
The majority of Indian youth drives two wheelers and that’s exactly the population that the brand is targeting.
Fastrack range of helmets will boast of 24 different variants for guys and girls in a plethora of colours and vibrant graphics. All these helmets have been ISI approved.
Bhaskar Bhat, Managing Director, Titan Company Limited said, “India has one of the highest number of 2-wheelers in the world. With unorganized players currently driving the helmet business, the category has a large potential in the market. The organized helmet market is estimated at approximately Rs. 400 Cr, accounting for 45% of the retail market. Using our in-house design and marketing expertise and wide retail footprint we took a step to enter the helmets sector. The category is currently largely unorganized and under-served and with our superior quality product, we aim to ensure safety and comfort for two-wheeler riders.”
- Brand Licensing: Steelbird launches Dhoom 3 licensed helmets (igrowcommunity.wordpress.com)