Category Archives: Brand Licensing

Brand Licensing: Cherokee enters licensing deal for Liz Lange Maternity with Mom & Me

The US lifestyle brand, Cherokee, has entered a licensing deal with Mahindra Retail. Under the deal, the US player will be retailing its licensed Liz Lange Maternity range through Mahindra’s Mom & Me stores, specialty stores for maternity and kids.

The Liz range will be sold through Mom & Me brick and mortar stores and also online.


Commenting on this partnership, Cherokee Chief Executive Officer, Henry Stupp, noted, “We are very excited to partner with the Mahindra Group and to have the opportunity to bring the Liz Lange brand to a broader customer base. Just as Liz Lange prides itself on being one of the most recognized and respected maternity brands, Mom & Me stores strive to be the preferred destination of every expectant mother looking for world-class products and services. As we do with all of our partners, we will support this relationship with our unique 360 degree service model. This is an important step towards our globalization of the Liz Lange brand as we continue to pursue additional partnerships around the world. We look forward to a successful partnership with Mahindra and the many possibilities ahead.”

K.Venkataraman, CEO of Mahindra Retail, endorsed Mr. Stupp’s enthusiasm and said, “Mom & Me has practically been the pioneer in the maternity-wear category in India, and has been the retail brand of choice for over a million mothers in its short history since inception in 2009. Our goal is to partner with world-class companies that bring innovation and excellence to our relationship and exclusive and valued products to our customers. We believe that The Cherokee Group is a premier licensing and marketing company that exhibits such traits and the Liz Lange Maternity brand is a perfect fit for our Mom & Me stores; bringing great style and value to our customers. We anticipate a long, fruitful relationship with the Liz Lange brand as well as The Cherokee Group.”

Brand Licensing: Steelbird launches Dhoom 3 licensed helmets

Steelbird Hi-tech India Ltd in collaboration with Yash Raj Films has launched a range of licensed Dhoom 3 helmets. The two have signed a licensing agreement and the products will carry interesting designs that will be in line with characters and looks of the movie. The new range will be aimed at passionate bikers and D:3 fans.

Rohit Sobti, VP- Licensing & Merchandising, Yash Raj Films, stated, “Helmets are a safety feature that more and more riders are using to help insure safety on their daily commute, and also as lifestyle statement. We are delighted to have Steelbird Helmets as a Dhoom:3 licensee. The company is producing an outstanding range of D:3 helmets that feature exciting graphics based on the film, and are an excellent choice of a safe and reliable helmet. ”

Dhoom 3 Helmet#D:3

iGrow Interviews: Steelbird aims to be Rs 500 crore company by 2015

One brand that stirred one of the crucial yet unorganised helmet and riding gear sector, is now aiming to reach new heights as it expands its retail presence, product offerings, licensing tie-ups and even creating awareness. Steelbird Hi-Tech India, has now started a new chapter of making this journey even better. In discussion with Rajeev Kapur, Managing Director, Steelbird Hi-Tech India Ltd, iGrow gets to know more about their plans and strategies.

030Rajeev Kapur, Managing Director, Steelbird Hi-Tech India Ltd Continue reading iGrow Interviews: Steelbird aims to be Rs 500 crore company by 2015

Angry Bird playgrounds coming to India in 2014

After a huge response for the game and application, Angry Birds’ makers Rovio Entertainment, now plans to launch activity parks in India.

The Finnish franchise owner plans to launch Angry Bird Playground and Corners in malls to gain further from the much loved game, by end of 2014.

According to Henri Holm, Senior VP, Rovio Entertainment, the market is ready for the brand to participate more than just the app. The brand is now looking at licensing and marketing alliances and partners and bring in products including learning content, drinks, licensed products and merchandise.


Currently, the franchise has also inked deals with Unilever and Parle and already sells licensed apparel through selected multi-brand retailers.


iGrow Interviews: GCL to enter consumer homes through kids

We had shared with our readers earlier that Gopal Group has forayed into the sunshine FMCG industry. Now as we interact with Shri Gopal Gupta, Chairman, GCL & Apoorv Gupta, Director, GCL, we gain insight into what they plan ahead.

iGrow: From tobaccoo to FMCG. A tricky choice indeed. How did you plan enter the territory?

Apoorv: When I joined the business I wanted to do something more than tobacco. I  studied a two year specialised course in Italy, post  which I came back and started working towards innovative products in the food industry.

Interestingly, though the market is full of international brands, we aimed at bringing in chip based products which were very Indian and driven by market research for their acceptance. Continue reading iGrow Interviews: GCL to enter consumer homes through kids

Brand Licensing: Cristiano Ronaldo innerwear coming soon!

A good news for all Cristiano Ronaldo fans! Soon you can adorn your favourite star’s innerwear soon as the sexy range launches globally on November 1. The products will hit the Indian market in Q1’2014.

The range, CR7, will be manufactured by Danish company JBS Textile Group. The company has given the mandate to New Delhi-based consulting firm Inventure Brand Management to find a partner to create a retail and distribution plan for the undergarments, socks and vests in India.

Cristiano+Ronaldo+Family+Attend+CR7+Opening+AIaTJPL5z1-l Continue reading Brand Licensing: Cristiano Ronaldo innerwear coming soon!

Krrish goes animated; Cartoon Network brings Kid Krrish movie

With Krrish 3 soon hitting the big screen soon, Turner in collaboration with Filmkraft and Toonz Animation announces Kid Krrish, an animated movie. The movie is the animated version of the original movie and will premiere on Cartoon Network on October 2, 2013 at 12 noon.

Kid Krrish to premiere on Cartoon Network on Oct 2 at 12pm (3) Kid Krrish to premiere on Cartoon Network on Oct 2 at 12pm (4)In totality this is a set of four animated tele-movies and the first look of the character was unveiled by the real Krrish, Hrithik Roshan. Krishna Desai, Sr. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd said “We aim to bring customer experience with Kid Krrish, a re-imagined adaptation of the popular live action Krrish franchise in animation. Kid Krrish, is all set to join the Cartoon Network super league of globally renowned and loved characters, and entertain kids and families across the country.”

Watch a normal boy discover a superhero within himself, Jadoo land on earth, new villains ploy to take over the world and a whole lot of action and thrill unfold with the premiere of Kid Krrish on October 2, 2013 at 12 noon only on Cartoon Network.

Kid Krrish to premiere on Cartoon Network on Oct 2 at 12pm (1)

Warner Bros. plans pan-India presence with KIDS’ WB stores

We all have been fans of licensed products of our favourite cartoon characters including Tom and Jerry, Looney Tunes, Tweety, Scooby Do and others, all from the house of Warner Bros. Keeping in mind the ever growing demand of authentic licensed products and consumption of the same, Warner Bros. Consumer Products makes a standalone foray into the Indian retail market.


With a plan to go pan-India with standalone stores, WB will open Kids’ WB stores across key cities including Chandigarh, Delhi, Jaipur and Mumbai (in the sequence written), to start with.Their first store was launched in April 2013 in Coimbatore, which according to the company has received an overwhelming response.

“The launch of the Kids’ WB Stores is a unique and important initiative for Warner Bros. brands in India.  We are pleased with the consumer response and look forward to more consumers and fans of our brands being able to experience the stores opening in their cities,” said Preston Kevin Lewis, Managing Director – Australia, New Zealand & India for Warner Bros. Consumer Products, commenting on the launch of the concept in India.
“By keeping diverse categories under one roof, the Kids’ WB retail concept is a fun, engaging destination for parents and kids,” said Nagarajan Subramanian, Managing Partner, en theos consulting, the licensing product and retail representatives in India for Warner Bros. Consumer Products.

Umbro comes to India with Future Lifestyle

Future Lifestyle Fashions Ltd, has inked a licensing agreement with Iconix India to launch Umbro. The Manchester-original is a football brand specialising in sportswear and sports tailoring and will be retailed through exclusive brand outlets and its various retail formats including Central and Planet Sports.

umbro-outlet-1Pic via

Future Lifestyle Fashions Ltd is the newly formed fashion company under Future Group while Iconix India in India is a JV between Iconix Brand Group and Reliance Brand Ltd.

Brand Licensing: MTV launches helmets in collaboration with Steelbird

MTV, under the Viacom umbrella, has been on a spree of experimenting with a wide variety of products to expand its licensing line. This time around MTV adds helmets as one of the product categories. These helmets are being launched in collaboration with Steelbird, a name synonym to quality helmets.

MTV has been bringing in licensed products targeted specially to the youth who want to own products which are extension to their personality and these helmets are one of the products that are used by them. Moreover, the designs are bold, high – spirited & highly vigorous that makes this range a style-essential.


Continue reading Brand Licensing: MTV launches helmets in collaboration with Steelbird