Category Archives: Flipkart

India gears up for Great Online Shopping Festival

Tomorrow is indeed a day to remember, not just because its 11.12.13, but also a day to splurge online as Google announces the launch of Great Online Shopping Festival (gosf.in). The festival will go on from 11.12.13 to 13.12.13.

This year the 72 hour shopping festival has gone bigger has the categories participating includes eading eCommerce players, local & classified companies, online travel sites, auto companies, telecom companies, fashion labels, health and well being companies, to banking financial Services. Consumers can avail great discounts and deals.

The initiative was launched by Google last year to boost the adoption of online shopping in India and saw tremendous response with most players seeing over 350 percent growth in daily sales. The festival saw participation from all over India with 50 percent buyers making a online purchase for the first time. Speaking about the momentum of online shopping in India, Rajan Anandan, VP & Managing Director, Google India said, “Great Online shopping festival is India’s version of cyber monday in the west and is an exciting platform to raise awareness and consumer adoption of online shopping in India. With over 200 million Internet users in the country, more and more Internet users are opting to shop online and fueling the growth of both large multinational and homegrown companies. Industry estimates suggests that there are close to 20 million online shoppers in India and its estimated to grow to 50 million in next few years making it a 16 billion dollar industry.”

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Buyers can look forward to exciting deals across categories. Great Online shopping festival promises to offer something for everyone with great discounts on footwear, imported cars, property deals, holiday packages, insurance, spa packages, event tickets, grocery coupons, books, jewellery etc. Buyers can find discounts ranging from 20% up to 80% in many categories. Upto 60% off on luxury watches, 20% off on air tickets on domestic routes, upto 50 % off on speakers, headphones and men’s accessories, upto 80% off on home decor, flat 40% off on furniture, upto 50% off on TVs, upto 40% on mobile phones, upto 45% computers and tablets, upto 30% on cameras, 40% off on mens footwear and many more.

 

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Flipkart launches iOS app

After launching a successful app two months ago for Android (Google Play), Flipkart launches iOS (Apple) app. Looking at the growing user base of Apple/iPhone users, this app will surely prove helpful for consumers.

Flipkart, which has been in news for raising a huge sum of money in past few months, has been working towards creating a stronger reach to Indian consumers through the marketplace model.

The app will allow users to place and track orders, along with sharing product display listing with friends and also access Flipkart browsing history offline.

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‘Best price’ takes an ugly turn; retailers accuse e-retailers of predatory pricing

The obvious price war has come in to action between brick and mortar retailers and e-retailers, which otherwise has been discussed but never complained of.

It’s no new that we all look for best deals online for a product which we might have liked over the shelf before we actually buy it. This consumer behaviour has affected the sales of many brick and mortar retailers across the country.

Not taking anymore, these retailers, mostly from Bangalore, have collectively written to CCI (Competition Commission of India) complaining against e-retailers including Flipkart and Snapdeal which run a marketplace, thus offering some best price. They have complained of online counterparts selling goods below cost and skirting Indian laws on foreign direct investment in retail. The letter has also questioned the legality of operations of some foriegn funded online retailers.

There are more than 1000 retailers who are now fighting their right to survive and grow.

Flipkart flips in $160 million funds

The e-commerce player, whose future looked bleak, a few months back, gives it back by raising another huge amount of funding. This time Flipkart, one of India‘s largest marketplace, has raised $160 million from  from private equity investors. The investors include Dragoneer Investment Group, Morgan Stanley Investment Management, Sofina , Vulcan Capital and Tiger Global. (The investment is surely more than what was expected, like we reported.)

This takes the total amount raised by Flipkart, this year, to $360 million. The amount is has been raised to drive, build and strengthen technology and accelerate its supply chain.

 

Flippin’ again: Flipkart soon to raise $125 million

Its been only three months that Flipkart made news by raising $200 million, the largest amount in the Indian e-commerce segment so far. And now one of India’s largest marketplace is in talks to further raise $125 million from its existing investors,  Tiger Global Management Llc, Accel Partners, Iconiq Capital, and MIH.

The investment is being driven for Flipkart Holdings Singapore, an entity created early this year in order to comply with the Indian laws of FDI in e-commerce.

What’s exciting is that when the company had sold its front end operations to WS Retail India in February this year, it was speculated that this was the end of the one of the old e-commerce players on the Indian retail circuit. But with raising one of the largest investments three months back, Flipkart, quietly back-flipped and made a grand re-entry into the market. “Now who’s your daddy!” moment!

 

MBE to launch LeapPad 2 in India soon

My Baby Excels (MBE), in collaboration with educational entertainment brand LeapFrog, will soon bring to India an exciting product for your kid. LeapPad 2, the next-gen learning tablet, will be a perfect gift for your kid this festive season.

The product holds various accolades globally including “Toy of the Year 2013”, “People’s Choice Toy of the Year” and “Lifestyle Toy of the Year” by the Toy Retailer Association.

The tab is the successor of LeapPad Explore and will add a new dimension of entertainment along with education.

Recommended for kids between 3-9 years, the tab has features like front-and-back cameras and video recorders, a faster LF 2000 processor and 4GB memory. With its 5” stylus included touch screen, HD-like graphics and motion based apps stimulates a real and interactive experience. Children can build reading confidence with innovative book apps providing a fully interactive reading experience with visual say-it, sound-it support and state-of-the-art game play, all housed in a durable, kid-friendly design. LeapPad2 also has improved battery life and is compatible with a new internal battery system and recharger pack available separately. Continue reading MBE to launch LeapPad 2 in India soon

Brand Licensing: MBE launches range of interactive toys starring Disney’s Planes characters

As Disney brings to India the adventurous 3D animated comedy, Planes, MBE (My Baby Excel) in collaboration with Thinkway Toys launches the interactive range of toys and plush of the movie characters starring Dusty, Ripslinger and El Chupacabra.

All the toys are suitable for kids – 4 years and above and are available across leading stores including Hamley’s, Landmark, Shopper Stop, Lifestyle among others. Moreover, you can also find on e-commerce websites like Flipkart.com.

Planes Toy Range

Continue reading Brand Licensing: MBE launches range of interactive toys starring Disney’s Planes characters

Despicable Me 2 Toys now in India

So you watched the Despicable 2 (3D) this weekend and fell in love instantly? Wondering if you could take the yellow little creatures home? Your wish has been granted! My Baby Excels (MBE) along with Thinkway Toys brings to you a new line of toys based on the characters of the movie.

The toy range includes the highly adorable interactive figures like Gru, Agnes and the funny yellow minions – Stuart & Dave. All the toys are suitable for kids – 4 years and above.

The range is priced Rs 3,999 onwards and available across leading stores including Hamley’s, Landmark, Shopper Stop, Lifestyle among others as well as on the leading E-commerce websites like Flipkart.com.

Despicable Me 2 Toy Range

 

Continue reading Despicable Me 2 Toys now in India

Largest investments in eretail space pour in for Flipkart; its $200 million

Reading about e-retail everyday, I have realised that Flipkart has been getting all the eyeballs for all good and bad reasons. Amidst the questions arising on its survival, a news of revival emerges.

If its Flipkart, it has to be big, hence this time it is the largest investment in online retail space. The e-retailer raises $200 million, after various news have been flooding regarding the sale of front end operations, stopping of deliveries in UP and states around of SKUs beyond certain price and others.

The much wanted investment was made by its existing investors Tiger Global, Naspers, Accel Partners and Iconiq Capital.

According to Sachin Bansal, the announcement will only put the media and business queries on whether or not the e-commerce business worth it.

“In 2011 we set a goal of reaching 1 billion in GMV by 2015. We are more than half way there already and we should be able to reach the target before 2015,” Bansal reportedly divulged.