Tag Archives: online retail

Stylemydiamonds.com: Customise your jewellery online

Stylemydiamonds.com, the retail wing of Diamonds Factory-London, was launched in India early this year, making its way into the competitive online retail scenario in the country. With its strong focus on educating consumers along with retailing a wide range of jewellery, the online retailer, aims at reaching consumers through offline lounges as well.

Nitin Raj, Chief Marketing Officer, Stylemydiamonds.com shares what the brand brings on platter for the Indian consumers.

 Nitin Raj, CMO Style My Diamonds(1)

  • iGrow: From Europe and the US, how did India emerge as the next best place to be? What kind of R&D was done before the entry and any special findings?

Nitin Raj (NR): India is a challenging market and we took two years before we officially launched as we wanted other players to test the waters before we enter into the market. We had been keeping a close watch on the players who were entering into the Indian market and all the tactics they were following to attract customers to buy online.

We have always believed that the product has to be so good, that it sells by itself and we do not have to go and sell it. Indian market is still not ready for making extremely large purchases online due to the fear factor, though transactions between Rs 8,000 – Rs 50,000 is fine, anything beyond that the customer wants to have the trust factor. This is the reason why we have opened our first lounge in Mumbai. So the trust can be established that we are here to stay. Continue reading Stylemydiamonds.com: Customise your jewellery online

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Mirari Jewels goes online

With an aim to reach easily the today’s busy women, especially the entrepreneurs and working women, Mirari Jewels takes its brand and products online with www.mirari.com.

Along with the outlets in metro cities, the digital shop will serve as an extraordinary platform to jewellery lovers of all age groups as it will showcase the creative and magnificent designs of Mira Gulati, the creative head at Mirari.

At the Mirari online store, the consumers can choose from a wide variety of pendants, rings, ethnic and fancy earrings, traditional and contemporary bangles, elegant bracelets and neckpieces. The collection is priced from Rs 8,000 onwards. The portal shall tailor its designs to meet each client’s personality and unique sense of style.

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Sharing the excitement of going digital, Mira Gulati expressed, “Being an entrepreneur myself I understand how busy today’s woman is. Along with managing professional and personal life, she is expected to be presentable all the time. Understanding the time constraints, the customer does not have to personally visit the store, the online store will help our customers to make the purchase at their own time and convenience. They will also have the option to design their own jewellery with us. We want our customers to have maximum choice and flexibility in terms of designs and shopping.”

Zivame raises $6 mln

India’s niche ecommerce player, Zivame, raises $6 million funding from Unilazer Ventures.

A Ronnie Screwvala‘s funding firm, Unilazer is investing most of the money along with other participating investors. The funds will be utilised to up the marketing and also upgrade the platform to make it more personalised for consumers.

Zivame is India’s leading name in online retail of lingerie and sleepwear for women. The e-retailer also recently ventured in fast fashion products.

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Now bid for products as Pepperfry launches Auctions service

One of India’s leading marketplace for home and furniture segment, expands it services as it launches auctions. With this service, the consumers will be able to win items at the price they wish to pay. Pepperfry Auctions is an exciting and engaging format for enthusiastic and evolved Indian shoppers who’d definitely enjoy the thrill of purchasing unique home merchandise by competing with fellow shoppers.

Pepperfry Auctions allow customers to bid for products that are perceived expensive and hence the customers can bid the price they wish to pay. Customers new to the auctions format can opt for Auto-bid which will act as their bidding manager and keep bidding on their behalf until the maximum amount set the by the customer is reached.

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Kashyap Vadapalli, CMO-Pepperfry.com said “Pepperfry Auctions add excitement and provide a bit of an adrenaline rush for customers. This is a test pilot to help customers engage with the Pepperfry brand. Other categories such as Electronics and Apparel have bargain sales and there are ready price-references available that indicate the amount of savings. In Furniture and Home items the value is not only in the material and quality but also in the design and the concept, so auctions provide a fantastic opportunity for our customer to discover a price and also pay only what they wish as per the value they perceive. Our Auctions concept is simple, easy to use and coupled with a chance to take away a beautiful product for your home.”

 

India gears up for Great Online Shopping Festival

Tomorrow is indeed a day to remember, not just because its 11.12.13, but also a day to splurge online as Google announces the launch of Great Online Shopping Festival (gosf.in). The festival will go on from 11.12.13 to 13.12.13.

This year the 72 hour shopping festival has gone bigger has the categories participating includes eading eCommerce players, local & classified companies, online travel sites, auto companies, telecom companies, fashion labels, health and well being companies, to banking financial Services. Consumers can avail great discounts and deals.

The initiative was launched by Google last year to boost the adoption of online shopping in India and saw tremendous response with most players seeing over 350 percent growth in daily sales. The festival saw participation from all over India with 50 percent buyers making a online purchase for the first time. Speaking about the momentum of online shopping in India, Rajan Anandan, VP & Managing Director, Google India said, “Great Online shopping festival is India’s version of cyber monday in the west and is an exciting platform to raise awareness and consumer adoption of online shopping in India. With over 200 million Internet users in the country, more and more Internet users are opting to shop online and fueling the growth of both large multinational and homegrown companies. Industry estimates suggests that there are close to 20 million online shoppers in India and its estimated to grow to 50 million in next few years making it a 16 billion dollar industry.”

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Buyers can look forward to exciting deals across categories. Great Online shopping festival promises to offer something for everyone with great discounts on footwear, imported cars, property deals, holiday packages, insurance, spa packages, event tickets, grocery coupons, books, jewellery etc. Buyers can find discounts ranging from 20% up to 80% in many categories. Upto 60% off on luxury watches, 20% off on air tickets on domestic routes, upto 50 % off on speakers, headphones and men’s accessories, upto 80% off on home decor, flat 40% off on furniture, upto 50% off on TVs, upto 40% on mobile phones, upto 45% computers and tablets, upto 30% on cameras, 40% off on mens footwear and many more.

 

Ethos Watches goes online; offers special services

Ethos Watches, a conglomerate which brings exquisite and luxury timepieces, has gone online as it launches http://www.ethoswatches.com portal. The portal, though doesn’t let’s you make purchases, but you can choose and also select watches you would want to purchase.

Customer, through the portal, can utilise the special support system called Luxury Watch Helpline where in he/she can dial in and speak to Luxury Watch Consultants for guidance in choosing the right watch. With this you can also get the Luxury Watch Consultant can arrange for an exclusive exhibition of the selected piece at the nearest store or even at your home.

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The website has over 3000 watches on display, meticulously segregated by strap type, dial colour, watch size, brand to name a few and over 30 luxury brands including Carl F Bucherer, Hermes, Breitling, Blancpain, Omega, Tag Heuer and many more.

What more, flaunt your choices across social media. So go ahead, ‘Pin it’, ‘Share it’, ‘Like it’, or ‘Tweet it’.

Brand Licensing: Cherokee enters licensing deal for Liz Lange Maternity with Mom & Me

The US lifestyle brand, Cherokee, has entered a licensing deal with Mahindra Retail. Under the deal, the US player will be retailing its licensed Liz Lange Maternity range through Mahindra’s Mom & Me stores, specialty stores for maternity and kids.

The Liz range will be sold through Mom & Me brick and mortar stores and also online.

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Commenting on this partnership, Cherokee Chief Executive Officer, Henry Stupp, noted, “We are very excited to partner with the Mahindra Group and to have the opportunity to bring the Liz Lange brand to a broader customer base. Just as Liz Lange prides itself on being one of the most recognized and respected maternity brands, Mom & Me stores strive to be the preferred destination of every expectant mother looking for world-class products and services. As we do with all of our partners, we will support this relationship with our unique 360 degree service model. This is an important step towards our globalization of the Liz Lange brand as we continue to pursue additional partnerships around the world. We look forward to a successful partnership with Mahindra and the many possibilities ahead.”

K.Venkataraman, CEO of Mahindra Retail, endorsed Mr. Stupp’s enthusiasm and said, “Mom & Me has practically been the pioneer in the maternity-wear category in India, and has been the retail brand of choice for over a million mothers in its short history since inception in 2009. Our goal is to partner with world-class companies that bring innovation and excellence to our relationship and exclusive and valued products to our customers. We believe that The Cherokee Group is a premier licensing and marketing company that exhibits such traits and the Liz Lange Maternity brand is a perfect fit for our Mom & Me stores; bringing great style and value to our customers. We anticipate a long, fruitful relationship with the Liz Lange brand as well as The Cherokee Group.”

Koovs to go public next year; aims to raise GBP 22 Mn

The multi-brand lifestyle online retailer, Koovs, has announced its plans to go public next year and get listed on the Aim, a sub-market of London Stock Exchange.

Koovs had recently brought on-board Asos ex-chairman Lord Waheed Alli and Robert Bready as Chairman and Creative & Retail Director, respectively.

Through the listing, Anant Nahata, the founder of Koovs, plans to raise GBP 22 million for the company. Nahata will be floating 35 per cent shares in the market and the rest will be divided among Nahata, Lord Alli and other management.

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The site which started business as a deal site, in 2012 became a full-fledged online retail store, selling a wide array of lifestyle brands focused on women. Though the company soon plans to expand offerings to menswear as well.

DTDC launches online shopping store

The logistics company, DTDC, has now launched its own online shopping site. The store, shop.dtdc.com, has been powered by Martjack and operates on the marketplace model.

The online store is selling a wide variety of products ranging from clothing, eatables and accessories. Moreover, the shipping is being done across India and other 225 overseas countries including Canada, USA, UK and Australia.

It was earlier this year that the logistics company had started a separate arm to provide courier services to ecommerce players.

mebelKart launches e-store; vouches on growing infrastructure industry

With the expanding infrastructure market, mebelKart, a new venture has emerged in the home and decor e-commerce space. Started by industry professionals from IITs and BITS, have joined hands and are currently operational in Bangalore, Mumbai, Pune and Delhi.

With an aim to offer good quality products and bring about transperency in the system of Furniture selling through the use of technology. MebelKart intends to use various technical tools to make the process of furniture selling customer friendly and seamless.MebelKart is already present in Bangalore, Mumbai, Pune, Delhi, Chennai, hyderabad and other various cities of india. The company is also working towards building web and mobile technologies for making a customer’s selection procedure and purchase easier. Furthermore, they plan to expand to reach to tier-2 cities, adding more categories to their portfolio.