Tag Archives: youth retail

Titan enters helmets business under Fastrack brand

Titan Industries has been upbeat about expanding the product umbrella under Fastrack brand. Knowing that the brand is specifically aimed at youth, it has now expanded its product offerings to helmets.

The majority of Indian youth drives two wheelers and that’s exactly the population that the brand is targeting.

fastrack helmets

Fastrack range of helmets will boast of 24 different variants for guys and girls in a plethora of colours and vibrant graphics. All these helmets have been ISI approved.

Bhaskar Bhat, Managing Director, Titan Company Limited said, “India has one of the highest number of 2-wheelers in the world. With unorganized players currently driving the helmet business, the category has a large potential in the market. The organized helmet market is estimated at approximately Rs. 400 Cr, accounting for 45% of the retail market. Using our in-house design and marketing expertise and wide retail footprint we took a step to enter the helmets sector. The category is currently largely unorganized and under-served and with our superior quality product, we aim to ensure safety and comfort for two-wheeler riders.”

Indigo Nation launches Besharam.IN collection

Indigo Nation, the official style partner of the upcoming movie, Besharam, has launched a special collection inspired by the movie. Besharam.IN, the collection, is all about colours and is completely in sync with look of the Youth Icon, Ranbir Kapoor, in the movie.

The movie is all set to launch on 2nd Oct and will star Ranbir and his parents, Rishi and Neetu Kapoor.

The collection will be available both online and through Indigo Nation stores across the country.

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