Tag Archives: United States

Stylemydiamonds.com: Customise your jewellery online

Stylemydiamonds.com, the retail wing of Diamonds Factory-London, was launched in India early this year, making its way into the competitive online retail scenario in the country. With its strong focus on educating consumers along with retailing a wide range of jewellery, the online retailer, aims at reaching consumers through offline lounges as well.

Nitin Raj, Chief Marketing Officer, Stylemydiamonds.com shares what the brand brings on platter for the Indian consumers.

 Nitin Raj, CMO Style My Diamonds(1)

  • iGrow: From Europe and the US, how did India emerge as the next best place to be? What kind of R&D was done before the entry and any special findings?

Nitin Raj (NR): India is a challenging market and we took two years before we officially launched as we wanted other players to test the waters before we enter into the market. We had been keeping a close watch on the players who were entering into the Indian market and all the tactics they were following to attract customers to buy online.

We have always believed that the product has to be so good, that it sells by itself and we do not have to go and sell it. Indian market is still not ready for making extremely large purchases online due to the fear factor, though transactions between Rs 8,000 – Rs 50,000 is fine, anything beyond that the customer wants to have the trust factor. This is the reason why we have opened our first lounge in Mumbai. So the trust can be established that we are here to stay. Continue reading Stylemydiamonds.com: Customise your jewellery online

Advertisements

Michael Kors makes India entry

If it’s luxury in India, it has to come in collaboration with Genesis Luxury. This time the luxury brands conglomerate inks franchising agreement with the American luxury s brand Michael Kors. Under the agreement, the brand will open its retail stores in India. The first store had already come up in the luxury mall of the capital DLF Emporio, Vasant Kunj.

mk

Pic via yoursingapore.com

Gitanjali Jewels a step away from 100 stores

One of India’s leading jewellery brands, Gitanjali, has opened its 99th franchised store in Bhuj of Gujarat. A step closer to a century, the new store takes the retailer’s presence across 75 cities in the country.

Gitanjali Group is a 52-year-old company having stores outside the country including USA.

Gitanjali