Tag Archives: Shopping

Mirari Jewels goes online

With an aim to reach easily the today’s busy women, especially the entrepreneurs and working women, Mirari Jewels takes its brand and products online with www.mirari.com.

Along with the outlets in metro cities, the digital shop will serve as an extraordinary platform to jewellery lovers of all age groups as it will showcase the creative and magnificent designs of Mira Gulati, the creative head at Mirari.

At the Mirari online store, the consumers can choose from a wide variety of pendants, rings, ethnic and fancy earrings, traditional and contemporary bangles, elegant bracelets and neckpieces. The collection is priced from Rs 8,000 onwards. The portal shall tailor its designs to meet each client’s personality and unique sense of style.

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Sharing the excitement of going digital, Mira Gulati expressed, “Being an entrepreneur myself I understand how busy today’s woman is. Along with managing professional and personal life, she is expected to be presentable all the time. Understanding the time constraints, the customer does not have to personally visit the store, the online store will help our customers to make the purchase at their own time and convenience. They will also have the option to design their own jewellery with us. We want our customers to have maximum choice and flexibility in terms of designs and shopping.”

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Now bid for products as Pepperfry launches Auctions service

One of India’s leading marketplace for home and furniture segment, expands it services as it launches auctions. With this service, the consumers will be able to win items at the price they wish to pay. Pepperfry Auctions is an exciting and engaging format for enthusiastic and evolved Indian shoppers who’d definitely enjoy the thrill of purchasing unique home merchandise by competing with fellow shoppers.

Pepperfry Auctions allow customers to bid for products that are perceived expensive and hence the customers can bid the price they wish to pay. Customers new to the auctions format can opt for Auto-bid which will act as their bidding manager and keep bidding on their behalf until the maximum amount set the by the customer is reached.

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Kashyap Vadapalli, CMO-Pepperfry.com said “Pepperfry Auctions add excitement and provide a bit of an adrenaline rush for customers. This is a test pilot to help customers engage with the Pepperfry brand. Other categories such as Electronics and Apparel have bargain sales and there are ready price-references available that indicate the amount of savings. In Furniture and Home items the value is not only in the material and quality but also in the design and the concept, so auctions provide a fantastic opportunity for our customer to discover a price and also pay only what they wish as per the value they perceive. Our Auctions concept is simple, easy to use and coupled with a chance to take away a beautiful product for your home.”

 

Amazon launches ‘One Day Delivery’ service; pilots COD

The ecommerce marketplace, Amazon India, has launched its pilot project for Cash on Delivery service driven by India Post. The service is being tried along with reverse logistics.

COD will only be practiced on products that are being ‘Fulfilled by Amazon’. The customer can see the tag of ‘Fulfilled by Amazon’ on the product and “Eligible for Cash on Delivery” on the product details page. COD is currently being offered with no extra charges but going further a convenience fee of Rs 39 will be charged.

The marketplace has also launched ‘One Day Delivery’ service. The service is limited to selected pin codes and cities including Bangalore, Mumbai, New Delhi, Ahmedabad, Hyderabad and Pune. So customers in the selected pincodes can choose for the service at the time of check-out. To avail the service, you have to pay Rs 99.

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Kinerhs Collection opens flagship store in Chennai

The premium and luxury decor and jewellery brand, Kinerhs Collection, opens it flagship store in Chennai.

Spread across 1000 sq ft, the store boasts of the latest and exquisite collection by the brand from product categories including artifacts, decorative and  accessories. With over 300 products offers a wide range of interior and outdoor products.

Shrenik Mehta Director Kinerhs collection says, “Our new store will offer products in silver and gold where customers will be able to decorate an entire home or just pick up an accent piece to instantly update their spaces.”

Kinerhs is also available online.

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Titan enters helmets business under Fastrack brand

Titan Industries has been upbeat about expanding the product umbrella under Fastrack brand. Knowing that the brand is specifically aimed at youth, it has now expanded its product offerings to helmets.

The majority of Indian youth drives two wheelers and that’s exactly the population that the brand is targeting.

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Fastrack range of helmets will boast of 24 different variants for guys and girls in a plethora of colours and vibrant graphics. All these helmets have been ISI approved.

Bhaskar Bhat, Managing Director, Titan Company Limited said, “India has one of the highest number of 2-wheelers in the world. With unorganized players currently driving the helmet business, the category has a large potential in the market. The organized helmet market is estimated at approximately Rs. 400 Cr, accounting for 45% of the retail market. Using our in-house design and marketing expertise and wide retail footprint we took a step to enter the helmets sector. The category is currently largely unorganized and under-served and with our superior quality product, we aim to ensure safety and comfort for two-wheeler riders.”

Colorbar expands into fragrance category

The cosmetics brand Colorbar, which is known for its retail kiosk operations, has expanded its product offerings. The brand has launched a range of fragrances created in Paris.

The range presently offers two fragrances including L’amour and Reveur, signifying a state of mind, and a way of looking at life. Continue reading Colorbar expands into fragrance category

Brand Licensing: Cherokee enters licensing deal for Liz Lange Maternity with Mom & Me

The US lifestyle brand, Cherokee, has entered a licensing deal with Mahindra Retail. Under the deal, the US player will be retailing its licensed Liz Lange Maternity range through Mahindra’s Mom & Me stores, specialty stores for maternity and kids.

The Liz range will be sold through Mom & Me brick and mortar stores and also online.

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Commenting on this partnership, Cherokee Chief Executive Officer, Henry Stupp, noted, “We are very excited to partner with the Mahindra Group and to have the opportunity to bring the Liz Lange brand to a broader customer base. Just as Liz Lange prides itself on being one of the most recognized and respected maternity brands, Mom & Me stores strive to be the preferred destination of every expectant mother looking for world-class products and services. As we do with all of our partners, we will support this relationship with our unique 360 degree service model. This is an important step towards our globalization of the Liz Lange brand as we continue to pursue additional partnerships around the world. We look forward to a successful partnership with Mahindra and the many possibilities ahead.”

K.Venkataraman, CEO of Mahindra Retail, endorsed Mr. Stupp’s enthusiasm and said, “Mom & Me has practically been the pioneer in the maternity-wear category in India, and has been the retail brand of choice for over a million mothers in its short history since inception in 2009. Our goal is to partner with world-class companies that bring innovation and excellence to our relationship and exclusive and valued products to our customers. We believe that The Cherokee Group is a premier licensing and marketing company that exhibits such traits and the Liz Lange Maternity brand is a perfect fit for our Mom & Me stores; bringing great style and value to our customers. We anticipate a long, fruitful relationship with the Liz Lange brand as well as The Cherokee Group.”

mebelKart launches e-store; vouches on growing infrastructure industry

With the expanding infrastructure market, mebelKart, a new venture has emerged in the home and decor e-commerce space. Started by industry professionals from IITs and BITS, have joined hands and are currently operational in Bangalore, Mumbai, Pune and Delhi.

With an aim to offer good quality products and bring about transperency in the system of Furniture selling through the use of technology. MebelKart intends to use various technical tools to make the process of furniture selling customer friendly and seamless.MebelKart is already present in Bangalore, Mumbai, Pune, Delhi, Chennai, hyderabad and other various cities of india. The company is also working towards building web and mobile technologies for making a customer’s selection procedure and purchase easier. Furthermore, they plan to expand to reach to tier-2 cities, adding more categories to their portfolio.

Dealstan – A new coupon shopping portal launches

Coupons and deals are becoming an inevitable part of the retail industry as every consumer looks fro a special deal to save on every time they shop, eat or avail services. To capture this market, Poppadam Webs LLP launches Dealstan, a coupon shopping site.

Dealstan not only displays variety of coupons for the online stores they collaborate with, but also provide deals that the online stores already have which go amiss among a huge number of products. You can get deals ranging from flight tickets to pizzas.

What’s interesting is that the website allows a to and fro model wherein consumers along with buying deals and coupons, can also suggest the website any deals or coupons which have not been listed.

Organic India aims Rs 500 crore turnover

The brand which revolutionised organic on an organised level, Organic India, now aims to reach new heights as it eyes turnover of Rs 500 crore in next two-three years. To achieve the target, the brand plans to open exclusive retail outlets starting from Lucknow.

The brand which clocked turnover of Rs 150 crore last year, specialises in herbal and organic products for all your needs including beverages, kitchen commodities and other food supplements.

Interestingly, the Lucknow based company gets 60 per cent of its business from overseas while India accounts for 40 per cent.