Arvind Lifestyle Brands has entered a partnership with India’s leading retail chain, Shoppers Stop to setup and launch shop-in-shop of Next. The SIS of the British brand will be opened at Shoppers Stop’s Juhu store and will be spread across 600 sq ft.
The shop-in-shop will retail apparels for kids from the age of 2 to 12 years. The range will also have hosiery, socks, shoes and accessories.
The brand will be an addition to Shoppers Stop portfolio and will bring in the value of being aspirational brand.
J Suresh, MD & CEO, Arvind Lifestyle Brands said, “For the first time in India we are bringing speciality retail inside a department store. Next provides Shoppers Stop consumers best of British kids fashion wear offering. On the other hand, Next can take advantage of the ready consumer base of Shoppers Stop. We expect this to be a win-win collaboration between speciality retailers and department stores.”