The ace cricketer and a youth icon, Virat Kohli, inks a deal with the lifestyle & sports brand Adidas. Under the deal, the sportsman will be the brand ambassador for the brand for next two years and will promote the brand through various sports events.
The coming of Kohli on board is surely aimed at regaining its lost sheen in the Indian market in past one and a half year, since the Reebok scam and strong expansion by competition brands including Puma and Nike.
Prior to Kohli, Sachin Tendulkar has been Adidas’ brand ambassador from past 16 years.
Walking down the upscale Khan Market you can now shop for your favourite Crocs as the brand opens its 30th store. Placed next to some young brands including Puma, Accessorize and others, Crocs aims to reach its dedicated customers and also to expand the its list of Crocs Lovers.
The new store was inaugurated by the young, adventurous and the style diva Kalki Koechlin who perfectly fits the brand philosophy.
Announcing the launch of new store, Nissan Joseph, General Manager, Crocs India said, “Crocs, in a short period of 5 years has gained immense popularity in India and is known for its vibrant colors, comfort and innovative styling. Infact, our new designs are being taken well by consumers, they want to try after gaining their loyalty in the classic Crocs.”
He exclusively shares with iGrow, “It’s been a great journey with Chogori India Retail as our franchise partner. They interestingly have taken the brand to cities beyond metros. With this expansion, we now aim to reach the 100 store mark in next 3-5 years.”
Burgs, the latest entrant in the QSR industry, has opened its fourth store at R City Mall, Ghatkopar, Mumbai and fifth in the country. The chain is already available at key location in Mumbai. The new store, spread across 1200 sq ft, will offer the wide range of burgers and salads along with cool beverages.
Speaking at the launch, Subroto Mukherjee, COO, Burgs said, “Burgs is on the path of rapid expansion of the bandwidth and we plan to maintain a store inventory of 200 stores at the end of 10 years. Burgs at R City Mall is the most evolved in terms of design and the first entry into the mall segment in Mumbai. We look forward to serve our guests and make it a tasty experience for them.”
Keeping the legacy intact, MTV, has launched a range of junk jewellery for all the Roadies lovers, MTV Roadies JUNK. MTV, which has always carved a niche in the Indian retail and licensing market with the products it has launched, now brings a category that will stir the female youth segment.
The collection is being designed and launched in partnership with Blazing Jewels (from the house of Pretty Women Fashion Jewellery) and offers products including necklaces, collars, pendants, earrings, wrist bands, bracelets and cocktail rings, the range is priced between Rs 195 – Rs 1395. The collection is available at major large format retail stores like Shoppers Stop, Central and Max across 25 cities.
MTV also sells unique products including condoms, lingerie, sunglasses, bags, stationery and others.
Ambience Mall, Gurgaon, known to be the premium luxury mall, has now welcomed the premium coffee brand, Starbucks. So next time you tired of walking in that 1 km long mall, you know where to stop for a cup of coffee.
Starbucks which already has seven stores across Delhi/NCR now adds another one spread across a vast space of 2207 sq ft inside and a 500 sq ft outside. Placed at the ground floor of the mall, the contemporary store design and locally sourced elements promise to provide customers an elevated coffeehouse experience. The design elements including large format murals that flank the banquette seating at the wood wall and the pictures across the store that showcase the coffee growing story reflect Starbucks coffee heritage and celebrate the rich Indian culture.
Bobbi Brown, the premium US-based cosmetics brand, now opens its doors at the sought after Select Citywalk mall, New Delhi. Catering to high-end Delhites, the brand from the house of The Estée Lauder Companies, the store replaces William Penn store which shifted to level 1.
Pop up stores are step ahead of reaching customers all out, especially who don’t shop online, along with giving a sense of connect to the existing members.
We have all heard about consumers shopping online, but the question lies that have e-retailers tapped an ample number there? A prompt answer to this would be no. The number of online buyers India has is only mere 10 per cent of the total internet users in the country followed by people who don’t use internet at all.
Its time to tap a ocean of consumers waiting to be served at convenience. Continue reading E-retail grabs Eyeballs with Pop Up Stores→