Tag Archives: Online shopping

Stylemydiamonds.com: Customise your jewellery online

Stylemydiamonds.com, the retail wing of Diamonds Factory-London, was launched in India early this year, making its way into the competitive online retail scenario in the country. With its strong focus on educating consumers along with retailing a wide range of jewellery, the online retailer, aims at reaching consumers through offline lounges as well.

Nitin Raj, Chief Marketing Officer, Stylemydiamonds.com shares what the brand brings on platter for the Indian consumers.

 Nitin Raj, CMO Style My Diamonds(1)

  • iGrow: From Europe and the US, how did India emerge as the next best place to be? What kind of R&D was done before the entry and any special findings?

Nitin Raj (NR): India is a challenging market and we took two years before we officially launched as we wanted other players to test the waters before we enter into the market. We had been keeping a close watch on the players who were entering into the Indian market and all the tactics they were following to attract customers to buy online.

We have always believed that the product has to be so good, that it sells by itself and we do not have to go and sell it. Indian market is still not ready for making extremely large purchases online due to the fear factor, though transactions between Rs 8,000 – Rs 50,000 is fine, anything beyond that the customer wants to have the trust factor. This is the reason why we have opened our first lounge in Mumbai. So the trust can be established that we are here to stay. Continue reading Stylemydiamonds.com: Customise your jewellery online

Advertisements

India gears up for Great Online Shopping Festival

Tomorrow is indeed a day to remember, not just because its 11.12.13, but also a day to splurge online as Google announces the launch of Great Online Shopping Festival (gosf.in). The festival will go on from 11.12.13 to 13.12.13.

This year the 72 hour shopping festival has gone bigger has the categories participating includes eading eCommerce players, local & classified companies, online travel sites, auto companies, telecom companies, fashion labels, health and well being companies, to banking financial Services. Consumers can avail great discounts and deals.

The initiative was launched by Google last year to boost the adoption of online shopping in India and saw tremendous response with most players seeing over 350 percent growth in daily sales. The festival saw participation from all over India with 50 percent buyers making a online purchase for the first time. Speaking about the momentum of online shopping in India, Rajan Anandan, VP & Managing Director, Google India said, “Great Online shopping festival is India’s version of cyber monday in the west and is an exciting platform to raise awareness and consumer adoption of online shopping in India. With over 200 million Internet users in the country, more and more Internet users are opting to shop online and fueling the growth of both large multinational and homegrown companies. Industry estimates suggests that there are close to 20 million online shoppers in India and its estimated to grow to 50 million in next few years making it a 16 billion dollar industry.”

1519C965

Buyers can look forward to exciting deals across categories. Great Online shopping festival promises to offer something for everyone with great discounts on footwear, imported cars, property deals, holiday packages, insurance, spa packages, event tickets, grocery coupons, books, jewellery etc. Buyers can find discounts ranging from 20% up to 80% in many categories. Upto 60% off on luxury watches, 20% off on air tickets on domestic routes, upto 50 % off on speakers, headphones and men’s accessories, upto 80% off on home decor, flat 40% off on furniture, upto 50% off on TVs, upto 40% on mobile phones, upto 45% computers and tablets, upto 30% on cameras, 40% off on mens footwear and many more.

 

Koovs to go public next year; aims to raise GBP 22 Mn

The multi-brand lifestyle online retailer, Koovs, has announced its plans to go public next year and get listed on the Aim, a sub-market of London Stock Exchange.

Koovs had recently brought on-board Asos ex-chairman Lord Waheed Alli and Robert Bready as Chairman and Creative & Retail Director, respectively.

Through the listing, Anant Nahata, the founder of Koovs, plans to raise GBP 22 million for the company. Nahata will be floating 35 per cent shares in the market and the rest will be divided among Nahata, Lord Alli and other management.

koovs

The site which started business as a deal site, in 2012 became a full-fledged online retail store, selling a wide array of lifestyle brands focused on women. Though the company soon plans to expand offerings to menswear as well.

The MobileStore goes online at BuildaBazaar

One of India’s leading multi-brand telecom retail stores, The MobileStore, has launched it e-store powered by Infibeam. The online store will be catering to the Indian consumers by offering a wide variety of mobile phones with special offers from all the key brands available across the globe. The store will also offer solutions for accessories, connections, repairs, VAS online mobile and DTH credit recharge.

The store is hosted over BuildaBazaar a cloud based technology platform from Infibeam.com which offers retail store to build online store supported by secured payment gateway, logistics and promotional tools.

Vishal Mehta – Infibeam.com said that “We have witnessed a significant increase in the mobile and tablets shopping online recently, which is very encouraging for the mobile brands, retailers and service providers who adopt ecomerce to tap huge online customer base. Today, we are happy to have India’s leading mobile store Themobilestore on our platform and we will keep upgrading our platform and service to offer worldclass experience to our customers and partners.

Dealstan – A new coupon shopping portal launches

Coupons and deals are becoming an inevitable part of the retail industry as every consumer looks fro a special deal to save on every time they shop, eat or avail services. To capture this market, Poppadam Webs LLP launches Dealstan, a coupon shopping site.

Dealstan not only displays variety of coupons for the online stores they collaborate with, but also provide deals that the online stores already have which go amiss among a huge number of products. You can get deals ranging from flight tickets to pizzas.

What’s interesting is that the website allows a to and fro model wherein consumers along with buying deals and coupons, can also suggest the website any deals or coupons which have not been listed.

Bang On Time! Snapdeal launches Wedding Store online

One of India’s largest marketplace, Snapdeal, launches Wedding Store online. Must say, what could have been a better time to leverage than now to launch which will gain great traction during festive and wedding season.

With this Snapdeal will also satiate a particular shopping need which is a lifetime event in itself. So if you are looking for products for Bachelorette/Bachelors to your wedding and reception, the store ensures you to offer almost everything. Interestingly, the products have been segregated according to the need of a particular ceremony for both men and women.
snapdeal1

The products are available across categories including footwear, clothing, accessories, jewellery, perfumes, cosmetics and others. The brands available include Bluestone, Carlton London, Chhabra 555, Lancome, L’Oreal Paris, Ethnic Jewels, Bobbi Brown and others.  Moreover, some brands are running special offer to promote the store and stir the wedding shopping online. The question is are consumers ready to shop online for their wedding, I think we still love the traditional way when it comes to wedding? Maybe a workable option for ones who are running out of time.

One more suggestion, kindly make product pictures more sharper, they look pixelated!

Indian Terrain goes online

The Indian men’s apparel brand Indian Terrain goes online with its estore. The brand which has been operational in Indian retail market from past 13 years and available across various multi-brand e-retailers including Myntra and Flipkart.

The brand has been studying the possibility of the online shopping mode through multi-brand e-retailers and now understanding the shopping trends of consumers online the brand takes its strategy of going standalone.

Indian Terrain

The online store will be selling nearly 220 products including the latest Autumn/Winter 2013 collection. The customer can avail free shipping irrespective of the order size and can use various online mode of payment. For logistics, the brand has tied up with Bluedart.

In terms of services, consumer can enjoy style and size guides for an easy decision making.

 

Now buy more than railway tickets at IRCTC; launches e-store

We all have had our tough times with booking online at IRCTC but now they ensure you effective shopping experience with their newly launched site Shop.irctc.co.in. The operations will be done under the company name Shop Online Trading Pvt Ltd (SOTPL).

It was previously reported that IRCTC selected Yebhi to become the white label solution provider for its online retail programme. Interestingly, that is why the website design and model is almost the replica of Yebhi’s. Infact, the payment will also be done via pay.yebhi.com.

irctc

With this IRCTC will be leveraging its 2 crore registered users at the ticket booking site. It will be selling apparels, accessories, mobiles & tablets etc. It boasts of offering more than 30,000 products from more than 500 brands.

Consumers can avail free shipping for orders above Rs 500 while an extra cost of Rs 75 will be charged on orders below that. All major modes of payments are adopted including COD (which is limited to certain pin-codes).

Tying up with Yebhi will be a positive step for IRCTC and will ensure a smooth functioning of the operations. What would be interesting to know will be that the success of shopping portal will also result in a positive consumer impact on IRCTC ticket booking.

Action Shoes launches online store

In times when we were growing up school and sports shoes meant Action Shoes. The four decades old, one of India’s largest producers of shoes, has now taken a step forward with the retail industry as it launches its online store, www.actionestore.com.

action Continue reading Action Shoes launches online store

Bonita goes e-way in retail

The home utility brand which is creating waves in modern homes where space and convenience are the key, Bonita, now plans to reach its targeted audience through e-retail. Leveraging the platform, the name from the house of Casa Brands has entered into deals with online selling portals including Snapdeal, Indiatimes,  Mynesthome, Purehomedecor, Goodlife, Groupon, Tradus and PepperFry. It is also in talks with several other such platforms for similar deals that will enable it sell its products online.

Moreover, the brand also sells through its exclusive online store www.bonitaindia.com.

Continue reading Bonita goes e-way in retail