Tag Archives: Myntra

Indian Terrain goes online

The Indian men’s apparel brand Indian Terrain goes online with its estore. The brand which has been operational in Indian retail market from past 13 years and available across various multi-brand e-retailers including Myntra and Flipkart.

The brand has been studying the possibility of the online shopping mode through multi-brand e-retailers and now understanding the shopping trends of consumers online the brand takes its strategy of going standalone.

Indian Terrain

The online store will be selling nearly 220 products including the latest Autumn/Winter 2013 collection. The customer can avail free shipping irrespective of the order size and can use various online mode of payment. For logistics, the brand has tied up with Bluedart.

In terms of services, consumer can enjoy style and size guides for an easy decision making.


Appointment: Ex-Nestle exec joins Myntra as CMO

The fashion and lifestyle e-retailer, Myntra.com has appointed Vikas Ahuja as its Chief Marketing Officer. Ahuja, who has last served Nestle as Country Business Manager, will be be responsible for driving the complete brand strategy for Myntra including sales and marketing functions.

At Nestle, Ahuja led Nestle’s successful brands including Bar-One, Milky-Bar, Kit-Kat, Munch, Nescafe, and Maggi among others. Prior to this he has worked at various roles at Nestle India and Nestle Vietnam and has been a part of the founding team of the e-learning portal eGurucool.com.

Provogue goes online; end of season sale now a click away

Known for bringing to consumers a new dimension to fashion, Provogue, has gone online to offer its products to its consumers. Launched on 30th June 2013, the retailer now plans to tap its core target audience the young and corporates through the most easiest medium of shopping from them.

The estore will offer all the products including apparel, watches, deodorants, sunglasses and other accessories, for both men and women.

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