Steelbird Hi-tech India Ltd in collaboration with Yash Raj Films has launched a range of licensed Dhoom 3 helmets. The two have signed a licensing agreement and the products will carry interesting designs that will be in line with characters and looks of the movie. The new range will be aimed at passionate bikers and D:3 fans.
Rohit Sobti, VP- Licensing & Merchandising, Yash Raj Films, stated, “Helmets are a safety feature that more and more riders are using to help insure safety on their daily commute, and also as lifestyle statement. We are delighted to have Steelbird Helmets as a Dhoom:3 licensee. The company is producing an outstanding range of D:3 helmets that feature exciting graphics based on the film, and are an excellent choice of a safe and reliable helmet. ”
One brand that stirred one of the crucial yet unorganised helmet and riding gear sector, is now aiming to reach new heights as it expands its retail presence, product offerings, licensing tie-ups and even creating awareness. Steelbird Hi-Tech India, has now started a new chapter of making this journey even better. In discussion with Rajeev Kapur, Managing Director, Steelbird Hi-Tech India Ltd, iGrow gets to know more about their plans and strategies.
Rajeev Kapur, Managing Director, Steelbird Hi-Tech India Ltd Continue reading iGrow Interviews: Steelbird aims to be Rs 500 crore company by 2015
With the festive season starting from today we bring to you some great jewellery options for you to wear. The pieces are surely going to make you look your exquisite best on all the occassions and fesitivities in store. Hope you enjoy your season of festival.
Continue reading “10 Must Haves” this weekend – Jewellery Special
The team which had launched Fablet a few months ago, makes a comeback with an all new product. MTV and Swipe Telecom together launch MTV SLATE- India’s first Quadcore, 3G calling 7.85” IPS display Tablet PC.
The tablet for all the technology enthusiasts is loaded with an A7 1.2 GHz ultra fast quad core processor, 1GB RAM, Android 4.2.2 version and 1024*768 screen. Powered with 5MP front camera, MTV Slate is a powerhouse for gamers as you can now enjoy your games in HD.
Price: Rs 14,999; Available on Swipe eStore, Flipkart, Snapdeal, Infibeam, Homeshop 18 and eBay.
PS: Inaugural offer – Get free business cover worth Rs. 2500
MTV, under the Viacom umbrella, has been on a spree of experimenting with a wide variety of products to expand its licensing line. This time around MTV adds helmets as one of the product categories. These helmets are being launched in collaboration with Steelbird, a name synonym to quality helmets.
MTV has been bringing in licensed products targeted specially to the youth who want to own products which are extension to their personality and these helmets are one of the products that are used by them. Moreover, the designs are bold, high – spirited & highly vigorous that makes this range a style-essential.
Continue reading Brand Licensing: MTV launches helmets in collaboration with Steelbird
Keeping the legacy intact, MTV, has launched a range of junk jewellery for all the Roadies lovers, MTV Roadies JUNK. MTV, which has always carved a niche in the Indian retail and licensing market with the products it has launched, now brings a category that will stir the female youth segment.
The collection is being designed and launched in partnership with Blazing Jewels (from the house of Pretty Women Fashion Jewellery) and offers products including necklaces, collars, pendants, earrings, wrist bands, bracelets and cocktail rings, the range is priced between Rs 195 – Rs 1395. The collection is available at major large format retail stores like Shoppers Stop, Central and Max across 25 cities.
MTV also sells unique products including condoms, lingerie, sunglasses, bags, stationery and others.