Tag Archives: Licensing

Brand Licensing: Steelbird launches Dhoom 3 licensed helmets

Steelbird Hi-tech India Ltd in collaboration with Yash Raj Films has launched a range of licensed Dhoom 3 helmets. The two have signed a licensing agreement and the products will carry interesting designs that will be in line with characters and looks of the movie. The new range will be aimed at passionate bikers and D:3 fans.

Rohit Sobti, VP- Licensing & Merchandising, Yash Raj Films, stated, “Helmets are a safety feature that more and more riders are using to help insure safety on their daily commute, and also as lifestyle statement. We are delighted to have Steelbird Helmets as a Dhoom:3 licensee. The company is producing an outstanding range of D:3 helmets that feature exciting graphics based on the film, and are an excellent choice of a safe and reliable helmet. ”

Dhoom 3 Helmet#D:3


Now licensed donuts! Mad Over Donuts brings Krrish 3 Donuts

The Singaporean donut brand Mad Over Donuts after doing some amazing special offerings occasion specific, has now turned towards licensed donuts. One of its kinds offerings in India, a new avenue has been ventured into, food licensing.

This time Mad Over Donuts ties up with the much sought after movie Krrish 3. The brand launches K3, the world’s first Superhero Donuts inspired by the Film and the Indian superhero. The K3 Superhero Donut range is available in three variants and is priced at Rs 55/- per donut.

A perfect step indeed, as donuts a hit among kids and youngster, also the target audience of the movie.

Krrish Donuts launched

Simba Toys opens store at Mumbai Airport; aims 40 stores by year end

Consumer is everywhere! keeping this thought in mind, Simba Toys India opens its store at Mumbai Airport. The store spread across 320sq ft and is designed to showcase a wide range of safe and high quality standard products for kids of all age group from 0-14 years. The store promises an enchanting experience with its attractive range of toys namely Cottons (Pre-School),Majorette (Remote controlled and Die cast vehicles), Steffi love (Dolls and Dolls Accessories) and licensed merchandise of Disney Cars, Spiderman and Squap.

Simba 1

Shree Narayan Sabharwal, Business Head, Simba Toys India stated, “After the successful launch of stores across the country, we are pleased to announce the launch of our very first airport store in Mumbai.  The store gives us an opportunity to increase our brand presence and reach out to a wider target audience.”

He further added saying, “Simba today has 14 stores across India, a number which we plan on increasing to 40 by the end of the year. Our commitment is to make Simba Toys a neighborhood toy store which offers a wide range of quality products safe for kids”. The retailer already has 13 stores operational in Mumbai, Delhi, Chennai, Bangalore, Surat, Dehradun, Indore, Raipur, Bhopal and Gurgaon.

One of the leading names in kids toys, Simba is  a German toy company with 26 subsidaries globally. With a host of international movie licenses in its kitty, Simba has more than 6500 SKUs to choose from and the widest price range to fit all budgets.

CN brings Back To School range for Ben 10, Powerpuff Girls and others

With summer holidays ending soon, Cartoon Network announces an interesting launch of ‘Back to School’ merchandise for its popular franchises including Ben 10, Roll No. 21, Powerpuff Girls and M.A.D.

CN has expanded to ‘Back to school’ range which will include line of school stationery such as sippers, water bottles, lunch boxes, pencils, pens, pencil boxes priced from Rs 10 onwards, rainwear and apparel priced from Rs 240 onwards and also striking school bags priced from Rs 545 onwards.


Continue reading CN brings Back To School range for Ben 10, Powerpuff Girls and others