The US lifestyle brand, Cherokee, has entered a licensing deal with Mahindra Retail. Under the deal, the US player will be retailing its licensed Liz Lange Maternity range through Mahindra’s Mom & Me stores, specialty stores for maternity and kids.
The Liz range will be sold through Mom & Me brick and mortar stores and also online.
Commenting on this partnership, Cherokee Chief Executive Officer, Henry Stupp, noted, “We are very excited to partner with the Mahindra Group and to have the opportunity to bring the Liz Lange brand to a broader customer base. Just as Liz Lange prides itself on being one of the most recognized and respected maternity brands, Mom & Me stores strive to be the preferred destination of every expectant mother looking for world-class products and services. As we do with all of our partners, we will support this relationship with our unique 360 degree service model. This is an important step towards our globalization of the Liz Lange brand as we continue to pursue additional partnerships around the world. We look forward to a successful partnership with Mahindra and the many possibilities ahead.”
K.Venkataraman, CEO of Mahindra Retail, endorsed Mr. Stupp’s enthusiasm and said, “Mom & Me has practically been the pioneer in the maternity-wear category in India, and has been the retail brand of choice for over a million mothers in its short history since inception in 2009. Our goal is to partner with world-class companies that bring innovation and excellence to our relationship and exclusive and valued products to our customers. We believe that The Cherokee Group is a premier licensing and marketing company that exhibits such traits and the Liz Lange Maternity brand is a perfect fit for our Mom & Me stores; bringing great style and value to our customers. We anticipate a long, fruitful relationship with the Liz Lange brand as well as The Cherokee Group.”