Tag Archives: Clothing

Brand Licensing: Cherokee enters licensing deal for Liz Lange Maternity with Mom & Me

The US lifestyle brand, Cherokee, has entered a licensing deal with Mahindra Retail. Under the deal, the US player will be retailing its licensed Liz Lange Maternity range through Mahindra’s Mom & Me stores, specialty stores for maternity and kids.

The Liz range will be sold through Mom & Me brick and mortar stores and also online.


Commenting on this partnership, Cherokee Chief Executive Officer, Henry Stupp, noted, “We are very excited to partner with the Mahindra Group and to have the opportunity to bring the Liz Lange brand to a broader customer base. Just as Liz Lange prides itself on being one of the most recognized and respected maternity brands, Mom & Me stores strive to be the preferred destination of every expectant mother looking for world-class products and services. As we do with all of our partners, we will support this relationship with our unique 360 degree service model. This is an important step towards our globalization of the Liz Lange brand as we continue to pursue additional partnerships around the world. We look forward to a successful partnership with Mahindra and the many possibilities ahead.”

K.Venkataraman, CEO of Mahindra Retail, endorsed Mr. Stupp’s enthusiasm and said, “Mom & Me has practically been the pioneer in the maternity-wear category in India, and has been the retail brand of choice for over a million mothers in its short history since inception in 2009. Our goal is to partner with world-class companies that bring innovation and excellence to our relationship and exclusive and valued products to our customers. We believe that The Cherokee Group is a premier licensing and marketing company that exhibits such traits and the Liz Lange Maternity brand is a perfect fit for our Mom & Me stores; bringing great style and value to our customers. We anticipate a long, fruitful relationship with the Liz Lange brand as well as The Cherokee Group.”

’10 Must Haves’ this weekend – Autumn/Winter Special

As the winters set in and we feel the chill around, its time to go shopping for the season. We bring to you an ensemble of products which will make you look fab this winters. Walk in style even when that nose is red!

Here’s the list: Continue reading ’10 Must Haves’ this weekend – Autumn/Winter Special

iGrow Reviews: Kazo Autumn Collection 2013

Kazo, a brand which defines fashion for youth, has launched its Autumn Collection 2013. The collection looks inspired by travelers, bikers and adventure loving people and has been interestingly designed for fashionistas. An amalgamation that only is possible with Kazo. Walk into one of the stores and nobody will move out empty hands, it has something for everybody.

The lookbook is a perfect mix of solid colours, prints, graphics and amazingly designed jewellery and handbags. The collection includes Flowery Prints, Graphic Mania, Bikie Chic, Melange Story, Animal Print, Mexi Dress and Surf Web. Continue reading iGrow Reviews: Kazo Autumn Collection 2013

Turtle enters Mumbai; opens two stores

The men’s lifestyle brand, Turtle marks its entry into the fashion capital, Mumbai as it launches exclusive outlet in the city. With its latest foray, the brand will offer an assortment of stylish apparel and trendy accessories and will aim to provide world class fashion at an affordable price.

The store, spread across an area of 900 sq ft, will house the whole range of Turtle products including apparel and accessories. Shitanshu Jhunjhunwalla, Director, Turtle Ltd said, “Turtle started its humble journey from Kolkata in 1993 and today after 20 years our products are available in over 400 cities across India. Turtle merchandise was available in Mumbai through large format stores and multi brand retail outlets till now and the response has been overwhelming. Customer loyalty and increasing demand for our products in the city has inspired us to come up with 2 exclusive outlets. We have plans to open more outlets in and around the city.”

DSC_2692 Continue reading Turtle enters Mumbai; opens two stores

Vimal goes Unformal, yes Unformal with new collection

Looking at the changing trends of the way consumers dress and the breaking walls between formal and informal dressing, Vimal launches a range of informal or as they say ‘Unformal’ range of clothing for men.

Decades old menswear brand has been known for its formal wear and suiting and shirting lengths, with the new range will be able to reach to wider audience than just being a typecast. The new Unformal Fashion range from Vimal has been designed to cater to today’s youth who want to break away from the conventional formal wear concept and are looking for new ways to make formal wear interesting. The new range comprises four exciting, trendier and fashionable products and includes Fashion Jacketing, Fashion Cottons, Fashion & Feel and Fashion Ceremonials.


Continue reading Vimal goes Unformal, yes Unformal with new collection

Good news for to-be mommies as Morph Maternity to expand retail presence

The maternity apparel brand from the house of Yashram Lifestyle, Morph Maternity, announces its plans to expand retail presence through franchised stores.


Currently operating through two stores in Bangalore and online through it own store and other kids and mother online stores, now with the plan in hand will tap the Rs 1,000 crore market for maternity wear.

The franchisee according to Deepa A Kumar, Founder and Director, Morph Maternity, will have to make an investment of Rs 15-20 lakh and an area of 500 sq ft.

Kavindra Mishra joins Pepe Jeans as CEO

One of the leading denimwear brand, Pepe Jeans India has appointed Kavindra Mishra as the CEO. With this new post, Mishra will be responsible to expand the existing business portfolio.

Mishra, who holds a Master’s degree from IIM, Bangalore in 1999, started his retail journey as the Area Sales Manager at Madura Coats and stepped up the ladder at Madura Garments as Brand Manager for Allen Solly.

He served Allen Solly for five years and worked on successful campaigns including “Solly at Work”. He then moved Tommy Hilfiger in 2006 as VP, where he looked after the entire retail vertical of the brand in India.

In 2009, he joined United Colors of Benetton (UCB) to be their commercial director before he moved to Pepe.

Pudu Lifestyle comes to Bangalore with second store

The menswear retailer, Pudu Lifestyle, will open its second retail store at Bangalore tomorrow. The retailer currently operates through its first franchised store in Goa which was opened last year.

The brand is known for its contemporary yet classic designs inspired by international trends.

pudu lifestyle Continue reading Pudu Lifestyle comes to Bangalore with second store

It’s raining watches at FREECULTR

FREECULTR, a one of its kind online retailer, has launched a special offer for its customers. Under the offer, FREECULTR launches a limited edition of watches that customers can grab for free on all orders above Rs 1,990.

These neon watches are a reason enough for customers to shop this monsoon.


Colour your monsoon bright

Rains are the most awaited every year as they kill the “ohh so” scorching heat. Taking you away from the summers, monsoon is always a season of fun, love and enjoyment, whether its with family, friends or that special someone. So as you enjoy this season why not do it fashionably. We share a few products that let you get drenched bright in style.

monsoon Continue reading Colour your monsoon bright