Tag Archives: Brand Licensing

Brand Licensing: Steelbird launches Dhoom 3 licensed helmets

Steelbird Hi-tech India Ltd in collaboration with Yash Raj Films has launched a range of licensed Dhoom 3 helmets. The two have signed a licensing agreement and the products will carry interesting designs that will be in line with characters and looks of the movie. The new range will be aimed at passionate bikers and D:3 fans.

Rohit Sobti, VP- Licensing & Merchandising, Yash Raj Films, stated, “Helmets are a safety feature that more and more riders are using to help insure safety on their daily commute, and also as lifestyle statement. We are delighted to have Steelbird Helmets as a Dhoom:3 licensee. The company is producing an outstanding range of D:3 helmets that feature exciting graphics based on the film, and are an excellent choice of a safe and reliable helmet. ”

Dhoom 3 Helmet#D:3


iGrow Interviews: Steelbird aims to be Rs 500 crore company by 2015

One brand that stirred one of the crucial yet unorganised helmet and riding gear sector, is now aiming to reach new heights as it expands its retail presence, product offerings, licensing tie-ups and even creating awareness. Steelbird Hi-Tech India, has now started a new chapter of making this journey even better. In discussion with Rajeev Kapur, Managing Director, Steelbird Hi-Tech India Ltd, iGrow gets to know more about their plans and strategies.

030Rajeev Kapur, Managing Director, Steelbird Hi-Tech India Ltd Continue reading iGrow Interviews: Steelbird aims to be Rs 500 crore company by 2015

Angry Bird playgrounds coming to India in 2014

After a huge response for the game and application, Angry Birds’ makers Rovio Entertainment, now plans to launch activity parks in India.

The Finnish franchise owner plans to launch Angry Bird Playground and Corners in malls to gain further from the much loved game, by end of 2014.

According to Henri Holm, Senior VP, Rovio Entertainment, the market is ready for the brand to participate more than just the app. The brand is now looking at licensing and marketing alliances and partners and bring in products including learning content, drinks, licensed products and merchandise.


Currently, the franchise has also inked deals with Unilever and Parle and already sells licensed apparel through selected multi-brand retailers.


Brand Licensing: Cristiano Ronaldo innerwear coming soon!

A good news for all Cristiano Ronaldo fans! Soon you can adorn your favourite star’s innerwear soon as the sexy range launches globally on November 1. The products will hit the Indian market in Q1’2014.

The range, CR7, will be manufactured by Danish company JBS Textile Group. The company has given the mandate to New Delhi-based consulting firm Inventure Brand Management to find a partner to create a retail and distribution plan for the undergarments, socks and vests in India.

Cristiano+Ronaldo+Family+Attend+CR7+Opening+AIaTJPL5z1-l Continue reading Brand Licensing: Cristiano Ronaldo innerwear coming soon!

Warner Bros. plans pan-India presence with KIDS’ WB stores

We all have been fans of licensed products of our favourite cartoon characters including Tom and Jerry, Looney Tunes, Tweety, Scooby Do and others, all from the house of Warner Bros. Keeping in mind the ever growing demand of authentic licensed products and consumption of the same, Warner Bros. Consumer Products makes a standalone foray into the Indian retail market.


With a plan to go pan-India with standalone stores, WB will open Kids’ WB stores across key cities including Chandigarh, Delhi, Jaipur and Mumbai (in the sequence written), to start with.Their first store was launched in April 2013 in Coimbatore, which according to the company has received an overwhelming response.

“The launch of the Kids’ WB Stores is a unique and important initiative for Warner Bros. brands in India.  We are pleased with the consumer response and look forward to more consumers and fans of our brands being able to experience the stores opening in their cities,” said Preston Kevin Lewis, Managing Director – Australia, New Zealand & India for Warner Bros. Consumer Products, commenting on the launch of the concept in India.
“By keeping diverse categories under one roof, the Kids’ WB retail concept is a fun, engaging destination for parents and kids,” said Nagarajan Subramanian, Managing Partner, en theos consulting, the licensing product and retail representatives in India for Warner Bros. Consumer Products.

Umbro comes to India with Future Lifestyle

Future Lifestyle Fashions Ltd, has inked a licensing agreement with Iconix India to launch Umbro. The Manchester-original is a football brand specialising in sportswear and sports tailoring and will be retailed through exclusive brand outlets and its various retail formats including Central and Planet Sports.

umbro-outlet-1Pic via www.ilovebrasov.ro

Future Lifestyle Fashions Ltd is the newly formed fashion company under Future Group while Iconix India in India is a JV between Iconix Brand Group and Reliance Brand Ltd.

Brand Licensing: MTV launches helmets in collaboration with Steelbird

MTV, under the Viacom umbrella, has been on a spree of experimenting with a wide variety of products to expand its licensing line. This time around MTV adds helmets as one of the product categories. These helmets are being launched in collaboration with Steelbird, a name synonym to quality helmets.

MTV has been bringing in licensed products targeted specially to the youth who want to own products which are extension to their personality and these helmets are one of the products that are used by them. Moreover, the designs are bold, high – spirited & highly vigorous that makes this range a style-essential.


Continue reading Brand Licensing: MTV launches helmets in collaboration with Steelbird

Brand Licensing: MBE launches range of interactive toys starring Disney’s Planes characters

As Disney brings to India the adventurous 3D animated comedy, Planes, MBE (My Baby Excel) in collaboration with Thinkway Toys launches the interactive range of toys and plush of the movie characters starring Dusty, Ripslinger and El Chupacabra.

All the toys are suitable for kids – 4 years and above and are available across leading stores including Hamley’s, Landmark, Shopper Stop, Lifestyle among others. Moreover, you can also find on e-commerce websites like Flipkart.com.

Planes Toy Range

Continue reading Brand Licensing: MBE launches range of interactive toys starring Disney’s Planes characters

Brand Elvis Presley comes to India

So you have grown listening to his music, tried to copy his style once in your life, danced to his tunes and have his posters in your room? Now you can wear him, yes him – The King of Rock & Roll – Elvis Presley.

The brand Elvis Presley will soon enter the Indian market as Elvis Presley Enterprises (EPE), a company that conducts business and manages assets of legendary Elvis Presley, is working towards categories ranging from apparel, accessories, stationery, collectibles, personal care and other segments.


Currently, these products are being shipped from US but now in alliance with Indian partner Bradford License India, the brand now looks at India entry and bring in wider variety of merchandise.

The brand will be focused at the youth segment and will be looking at credible manufacturers and retailers.

Simba Toys opens store at Mumbai Airport; aims 40 stores by year end

Consumer is everywhere! keeping this thought in mind, Simba Toys India opens its store at Mumbai Airport. The store spread across 320sq ft and is designed to showcase a wide range of safe and high quality standard products for kids of all age group from 0-14 years. The store promises an enchanting experience with its attractive range of toys namely Cottons (Pre-School),Majorette (Remote controlled and Die cast vehicles), Steffi love (Dolls and Dolls Accessories) and licensed merchandise of Disney Cars, Spiderman and Squap.

Simba 1

Shree Narayan Sabharwal, Business Head, Simba Toys India stated, “After the successful launch of stores across the country, we are pleased to announce the launch of our very first airport store in Mumbai.  The store gives us an opportunity to increase our brand presence and reach out to a wider target audience.”

He further added saying, “Simba today has 14 stores across India, a number which we plan on increasing to 40 by the end of the year. Our commitment is to make Simba Toys a neighborhood toy store which offers a wide range of quality products safe for kids”. The retailer already has 13 stores operational in Mumbai, Delhi, Chennai, Bangalore, Surat, Dehradun, Indore, Raipur, Bhopal and Gurgaon.

One of the leading names in kids toys, Simba is  a German toy company with 26 subsidaries globally. With a host of international movie licenses in its kitty, Simba has more than 6500 SKUs to choose from and the widest price range to fit all budgets.