If reports are to be believed, Apple’s plans to expand retail presence in India has hit a roadblock, as the partner Reliance Retail shuts 16 of the existing 20 iStores in India. The stores are being shut as the store designs are not upto the standards set by Apple.
The norms laid by Apple and not followed by Reliance includes high ceilings, white LED lighting, wooden floors and set size of display tables. While Reliance feels that these norms will not be feasible in Indian market.
The shut stores will be transformed in to Reliance Digital Xpress stores, which Reliance Retail is expanding as a concept.