Category Archives: Kids Retail

Brand Licensing: Cherokee enters licensing deal for Liz Lange Maternity with Mom & Me

The US lifestyle brand, Cherokee, has entered a licensing deal with Mahindra Retail. Under the deal, the US player will be retailing its licensed Liz Lange Maternity range through Mahindra’s Mom & Me stores, specialty stores for maternity and kids.

The Liz range will be sold through Mom & Me brick and mortar stores and also online.


Commenting on this partnership, Cherokee Chief Executive Officer, Henry Stupp, noted, “We are very excited to partner with the Mahindra Group and to have the opportunity to bring the Liz Lange brand to a broader customer base. Just as Liz Lange prides itself on being one of the most recognized and respected maternity brands, Mom & Me stores strive to be the preferred destination of every expectant mother looking for world-class products and services. As we do with all of our partners, we will support this relationship with our unique 360 degree service model. This is an important step towards our globalization of the Liz Lange brand as we continue to pursue additional partnerships around the world. We look forward to a successful partnership with Mahindra and the many possibilities ahead.”

K.Venkataraman, CEO of Mahindra Retail, endorsed Mr. Stupp’s enthusiasm and said, “Mom & Me has practically been the pioneer in the maternity-wear category in India, and has been the retail brand of choice for over a million mothers in its short history since inception in 2009. Our goal is to partner with world-class companies that bring innovation and excellence to our relationship and exclusive and valued products to our customers. We believe that The Cherokee Group is a premier licensing and marketing company that exhibits such traits and the Liz Lange Maternity brand is a perfect fit for our Mom & Me stores; bringing great style and value to our customers. We anticipate a long, fruitful relationship with the Liz Lange brand as well as The Cherokee Group.”

’10 Must Haves’ this weekend – Autumn/Winter Special

As the winters set in and we feel the chill around, its time to go shopping for the season. We bring to you an ensemble of products which will make you look fab this winters. Walk in style even when that nose is red!

Here’s the list: Continue reading ’10 Must Haves’ this weekend – Autumn/Winter Special

MBE to launch LeapPad 2 in India soon

My Baby Excels (MBE), in collaboration with educational entertainment brand LeapFrog, will soon bring to India an exciting product for your kid. LeapPad 2, the next-gen learning tablet, will be a perfect gift for your kid this festive season.

The product holds various accolades globally including “Toy of the Year 2013”, “People’s Choice Toy of the Year” and “Lifestyle Toy of the Year” by the Toy Retailer Association.

The tab is the successor of LeapPad Explore and will add a new dimension of entertainment along with education.

Recommended for kids between 3-9 years, the tab has features like front-and-back cameras and video recorders, a faster LF 2000 processor and 4GB memory. With its 5” stylus included touch screen, HD-like graphics and motion based apps stimulates a real and interactive experience. Children can build reading confidence with innovative book apps providing a fully interactive reading experience with visual say-it, sound-it support and state-of-the-art game play, all housed in a durable, kid-friendly design. LeapPad2 also has improved battery life and is compatible with a new internal battery system and recharger pack available separately. Continue reading MBE to launch LeapPad 2 in India soon

’10 Must Haves’ shopping apps this weekend (week 5)

We all have become crazy about our smartphones and want everything right on our palms. Interestingly, we also keep on looking for apps that would make our life simpler or organised. This time iGrow looked in for some apps that will make your shopping experience rich and easy.

Here’s the CheckList: Continue reading ’10 Must Haves’ shopping apps this weekend (week 5)

Play & learn as India’s first KidZania opens in Mumbai

Edutainment has become the buzzword in India as parents look for activities for kids that titillate their body and mind together. Leveraging the current consumer scenario and the growing need for a destination for complete family, KidZania opens its doors for public in Mumbai. The unique and innovative family amusement park is located at R City Mall, Ghatkopar West, Mumbai and will bring in inspirational real-life experiences to children through role-play.

KZ Mumbai_Kids role-playing as Fire FightersKZ Mumbai_Kids role-playing as Paramadics

KidZania will be open to visitors from 10 AM to 3 PM between Tuesday and Thursday and from 10 AM to 3 PM and 4 PM to 9 PM from Friday
to Sunday and on Public Holidays. Tickets can be availed at the KidZania ticket counter at R City Mall or online at

KZ Mumbai_Panaromic view_1

At KidZania, toddlers 2 to 4 year olds and babies 0 to 2 year olds can spend time at a separate section with play areas earmarked especially for them called Urbano’s House, the KidZania RightZKeepers house. KidZania welcomes parents to observe their children role-playing various activities, or spend time in the Parents Lounge. This unique educational and entertainment theme park engages to empower, inspire and educate kids beyond just playing. Kids will get to enact various role-playing professions in a safe, interactive and educational environment.

Babies below 2 years of age are given free admission, and the ticket prices for children, adults and toddlers are as below:

  • Children (4 to 16 yrs) – Tuesday to Thursday: Rs. 800; Friday to Sunday and Public Holidays: Rs. 950
  • Adults (above 16 yrs) – Tuesday to Thursday: Rs. 600; Friday to Sunday and Public Holidays: Rs. 700
  • Toddlers (2 years plus but below 4 years of age) – Tuesday to Thursday:  Rs. 600; Friday to Sunday and Public Holidays:  Rs. 700

Globally, this is the 14th KidZania and is present in cities including Dubai, Santa Fe, Cuicuilco, Monterrey, Bangkok, Kuala Lumpur, Jakarta, Tokyo, Koshien, Seoul, Kuwait, and Santiago.

Warner Bros. plans pan-India presence with KIDS’ WB stores

We all have been fans of licensed products of our favourite cartoon characters including Tom and Jerry, Looney Tunes, Tweety, Scooby Do and others, all from the house of Warner Bros. Keeping in mind the ever growing demand of authentic licensed products and consumption of the same, Warner Bros. Consumer Products makes a standalone foray into the Indian retail market.


With a plan to go pan-India with standalone stores, WB will open Kids’ WB stores across key cities including Chandigarh, Delhi, Jaipur and Mumbai (in the sequence written), to start with.Their first store was launched in April 2013 in Coimbatore, which according to the company has received an overwhelming response.

“The launch of the Kids’ WB Stores is a unique and important initiative for Warner Bros. brands in India.  We are pleased with the consumer response and look forward to more consumers and fans of our brands being able to experience the stores opening in their cities,” said Preston Kevin Lewis, Managing Director – Australia, New Zealand & India for Warner Bros. Consumer Products, commenting on the launch of the concept in India.
“By keeping diverse categories under one roof, the Kids’ WB retail concept is a fun, engaging destination for parents and kids,” said Nagarajan Subramanian, Managing Partner, en theos consulting, the licensing product and retail representatives in India for Warner Bros. Consumer Products.

Kansai Nerolac to ‘Colour Ur House’ with kids at KidZania

KidZania, a destination that every kid is looking forward to visit, has been tying up with various brands to bring the best of activities for the little ones. This time the edutainment theme park has joined hands with Kansai Nerolac to exclusively be their partner for ‘Colour Ur House’ activity in the premises.

With this activity, children will get a hands-on opportunity to paint their rooms in vibrant colours and showcase their creative side. As part of the agreement, Kansai Nerolac will provide eco-friendly paints, rollers and brushes to the kids thus helping them bring out their artistic streak.

(L-R): Ram Mehrotra, Sukhpreet Singh, Sanjeev Kumar & SRK
(L-R): Ram Mehrotra, Sukhpreet Singh, Sanjeev Kumar & SRK

Brand Licensing: MBE launches range of interactive toys starring Disney’s Planes characters

As Disney brings to India the adventurous 3D animated comedy, Planes, MBE (My Baby Excel) in collaboration with Thinkway Toys launches the interactive range of toys and plush of the movie characters starring Dusty, Ripslinger and El Chupacabra.

All the toys are suitable for kids – 4 years and above and are available across leading stores including Hamley’s, Landmark, Shopper Stop, Lifestyle among others. Moreover, you can also find on e-commerce websites like

Planes Toy Range

Continue reading Brand Licensing: MBE launches range of interactive toys starring Disney’s Planes characters

It’s a kids’ world – KidsKinder Dreams enters Indian retail arena

An Indo-German JV, KidsKinder Dreams India has made its entry into the Indian retail market. The JV which is geared to bring to India some of the leading baby care products and toys, has tied up with premium product manufacturers with the highest status in international markets.

The brands that the company will bring in include Bubchen, HABA, JAMARA, NICI, Playmobil and Rebel Kidz. The first stint with retail will be through the e-commerce marketplace, Flipkart.


The JV plans to invest  Rs 100 million over the next two years to hard-sell German toys and child care brands in 25 cities across India. In terms of retail presence, the company will open six stores across Bangalore by March 2014 and 25 stores across tier-I and tier-II cities by 2015. The retail journey which will begin from Bangalore will further expand to other metros by FY-2014-15, and in tier II cities include Pune, Jaipur, Ahmedabad and among others by FY 2015-16 through stores, franchises and distributing partners.

Simba Toys opens store at Mumbai Airport; aims 40 stores by year end

Consumer is everywhere! keeping this thought in mind, Simba Toys India opens its store at Mumbai Airport. The store spread across 320sq ft and is designed to showcase a wide range of safe and high quality standard products for kids of all age group from 0-14 years. The store promises an enchanting experience with its attractive range of toys namely Cottons (Pre-School),Majorette (Remote controlled and Die cast vehicles), Steffi love (Dolls and Dolls Accessories) and licensed merchandise of Disney Cars, Spiderman and Squap.

Simba 1

Shree Narayan Sabharwal, Business Head, Simba Toys India stated, “After the successful launch of stores across the country, we are pleased to announce the launch of our very first airport store in Mumbai.  The store gives us an opportunity to increase our brand presence and reach out to a wider target audience.”

He further added saying, “Simba today has 14 stores across India, a number which we plan on increasing to 40 by the end of the year. Our commitment is to make Simba Toys a neighborhood toy store which offers a wide range of quality products safe for kids”. The retailer already has 13 stores operational in Mumbai, Delhi, Chennai, Bangalore, Surat, Dehradun, Indore, Raipur, Bhopal and Gurgaon.

One of the leading names in kids toys, Simba is  a German toy company with 26 subsidaries globally. With a host of international movie licenses in its kitty, Simba has more than 6500 SKUs to choose from and the widest price range to fit all budgets.