Stylemydiamonds.com, the retail wing of Diamonds Factory-London, was launched in India early this year, making its way into the competitive online retail scenario in the country. With its strong focus on educating consumers along with retailing a wide range of jewellery, the online retailer, aims at reaching consumers through offline lounges as well.
Nitin Raj, Chief Marketing Officer, Stylemydiamonds.com shares what the brand brings on platter for the Indian consumers.
- iGrow: From Europe and the US, how did India emerge as the next best place to be? What kind of R&D was done before the entry and any special findings?
Nitin Raj (NR): India is a challenging market and we took two years before we officially launched as we wanted other players to test the waters before we enter into the market. We had been keeping a close watch on the players who were entering into the Indian market and all the tactics they were following to attract customers to buy online.
We have always believed that the product has to be so good, that it sells by itself and we do not have to go and sell it. Indian market is still not ready for making extremely large purchases online due to the fear factor, though transactions between Rs 8,000 – Rs 50,000 is fine, anything beyond that the customer wants to have the trust factor. This is the reason why we have opened our first lounge in Mumbai. So the trust can be established that we are here to stay. Continue reading Stylemydiamonds.com: Customise your jewellery online
Titan Industries has reached the landmark number of 1000 stores across country. The milestone store has been opened in Bangalore and reflects the future of modern retail and lifestyle industry and offers a unique fusion of watches and eyewear.
With this Titan becomes first Indian specialty retailer to reach the number in seven varied formats. With a retail footprint across 177 cities, 26 states, 3 Union Territories and a total retail area of 1395712 sq ft, Titan Company has stores for Watches under World of Titan, Helios and Fastrack; Jewellery under retail brands Tanishq, Zoya, GoldPlus and Eye Plus for multibrand eyewear.
Continue reading Titan opens 1000th store in India
With an aim to reach easily the today’s busy women, especially the entrepreneurs and working women, Mirari Jewels takes its brand and products online with www.mirari.com.
Along with the outlets in metro cities, the digital shop will serve as an extraordinary platform to jewellery lovers of all age groups as it will showcase the creative and magnificent designs of Mira Gulati, the creative head at Mirari.
At the Mirari online store, the consumers can choose from a wide variety of pendants, rings, ethnic and fancy earrings, traditional and contemporary bangles, elegant bracelets and neckpieces. The collection is priced from Rs 8,000 onwards. The portal shall tailor its designs to meet each client’s personality and unique sense of style.
Sharing the excitement of going digital, Mira Gulati expressed, “Being an entrepreneur myself I understand how busy today’s woman is. Along with managing professional and personal life, she is expected to be presentable all the time. Understanding the time constraints, the customer does not have to personally visit the store, the online store will help our customers to make the purchase at their own time and convenience. They will also have the option to design their own jewellery with us. We want our customers to have maximum choice and flexibility in terms of designs and shopping.”
The jewellery and accessories e-retailer, Juvalia & You, now comes to your mobile devices as it launches shopping app.
The app that allows direct selling and buying, is available in its beta version and can be installed on Android v2.2 and iPhone. It is primarily intended to be a fully functional version of the website to enable the stylists (direct sellers) of Juvalia & You to be empowered while on the go. It enables them to view catalogues, place orders, process online payments, further facilitating their ability to do robust business.
The app has an average user review rating of 4.6/5 and has already witnessed 250 downloads since its launch.
Speaking on the launch, Mr. Chaitanya Aggarwal, Founder & CEO, Juvalia & You said, “The idea behind the app is to further galvanize sales of the exceptional jewellery designs on our website. It is also intended to empower the stylists/direct sellers so that they have access to the design catalogues anytime – anywhere and can process sales and payments on the go. At Juvalia & You, we are continuously attempting to ease the selling processes for our stylists to improve the efficiency of the business. The app caters to this overall objective. ”
One of India’s largest marketplace, Snapdeal, launches Wedding Store online. Must say, what could have been a better time to leverage than now to launch which will gain great traction during festive and wedding season.
With this Snapdeal will also satiate a particular shopping need which is a lifetime event in itself. So if you are looking for products for Bachelorette/Bachelors to your wedding and reception, the store ensures you to offer almost everything. Interestingly, the products have been segregated according to the need of a particular ceremony for both men and women.
The products are available across categories including footwear, clothing, accessories, jewellery, perfumes, cosmetics and others. The brands available include Bluestone, Carlton London, Chhabra 555, Lancome, L’Oreal Paris, Ethnic Jewels, Bobbi Brown and others. Moreover, some brands are running special offer to promote the store and stir the wedding shopping online. The question is are consumers ready to shop online for their wedding, I think we still love the traditional way when it comes to wedding? Maybe a workable option for ones who are running out of time.
One more suggestion, kindly make product pictures more sharper, they look pixelated!
Gitanjali Jewels, one of India’s leading organised jewellery retailer, has gone overseas as it opens its 101th store in Nepal.
Opened at the capital city, Kathmandu, the store is aimed at reaching to the unorganised market of the country.
The store presently is running special offers in the store to gain ground in the market.
With the festive season starting from today we bring to you some great jewellery options for you to wear. The pieces are surely going to make you look your exquisite best on all the occassions and fesitivities in store. Hope you enjoy your season of festival.
Continue reading “10 Must Haves” this weekend – Jewellery Special
World’s third largest jewellery retailer, Malabar Gold & Diamonds, along with celebrating 20 years of existence has opened its 100th store in India. Located at Gold Souk, Gurgaon, with this new store the brand aims retail presence across the country.
The jewellery retailer has a strong presence across South India and Middle-Eastern countries will now expand it presence in cities including Gurgaon, Kolkata and Ahmedabad. Internationally, the brand aims to expand in Singapore, Sri Lanka, Indonesia, Malaysia and Bangkok, over the next few months. The new cities and countries are being looked at to accelerate sales.
“We have chalked out a long-drawn strategy to attract more and more young men and women and widen our product offerings to a more global audience. The company is embodying a change to help scale greater heights and to serve discerning customers better. As a step in this direction, Pink chic-the new mini boutique, Everafter wedding bands & Valent- men’s brand will be launched during the 20th anniversary celebration span. We are looking at a younger and more elite crowd which has a strong affinity towards the latest trends. This market is a major driver for growth in today’s industry and Malabar’s new avatar is all set to create a mark within this niche.” said M. P. Ahammed, Chairman, Malabar Group.
The store is running special offers for customers for next 21 days.
With a great response to our first feature and top ’10 Must Haves’ this weekend, we bring to you an ensemble of 10 new must haves for this weekend. Indulge in shopping and eating out. Here’s wishing you a great weekend.
Here’s the list: Continue reading ’10 Must Haves’ this weekend (Week 2)
Its that time of the year when its all about fun, food and friendship. Friends as we understand are the people we can be mad with, and they still would not mind being seen in public with us. At iGrow, we bring to you some special products for your so special friends. Check what fits your friends’ personality and also your budget: Cheers!
Continue reading So what are you gifting your BFFs this Friendship Day? iGrow brings some options