Category Archives: DLF Brands

Sephora to soon end ties with Genesis Colors; in talks with DLF Brands for tie-up

The French luxury cosmetics retailer, Sephora, is reported to soon end its ties with Genesis Colors, as LVMH owned L Capital plans to exit Genesis Colors.  Sephora is in talks with DLF Brands for partnering in India.

It was in late September this year that L Capital had asked Genesis Colors to buy out its 40 per cent stake in Genesis Luxury or sell the marketing arm altogether. Genesis Luxury holds brands including Jimmy Choo, Giorgio Armani and others.

Infact, Genesis has been asked to get its accounts audited by the ‘Big Four’ audit companies in the country.


iGrow Reviews: Forever 21, DLF Place Saket

If white and bright defines you, then this is one store that you will love to enter. The basic of every successful retail store in today’s time is plain, straightline and a store that makes a shopper to explore. Guess what, Forever 21 cracks the code there, a huge entry with a hanging Forever 21 logo, no prize for guessing, that too in white.

1069337_169474643233760_334711208_n Continue reading iGrow Reviews: Forever 21, DLF Place Saket

Forever 21 opens first store in collaboration with DLF Brands

The global fashion brand, Forever 21, opens its first store in New Delhi in collaboration with its new partners DLF Brands. Opened at DLF Place Saket, the store launch saw the young and vibrant actor Siddharth Malhotra of the Student of The Year fame.


DSC_0224Spread across two floors and 14,500 sq ft, the store offers a wide range of fashion products including apparel, jewellery, handbags, footwear, flipflops, accessories and even mobile phone covers. The next store will come up soon at Pacific Mall, Tagore Garden.

Catering to the young Delhi consumers, the store is set in white background which accentuates the colours of the products. Read iGrow’s review in the next post along with some pictures.