Category Archives: Yebhi

India gears up for Great Online Shopping Festival

Tomorrow is indeed a day to remember, not just because its 11.12.13, but also a day to splurge online as Google announces the launch of Great Online Shopping Festival ( The festival will go on from 11.12.13 to 13.12.13.

This year the 72 hour shopping festival has gone bigger has the categories participating includes eading eCommerce players, local & classified companies, online travel sites, auto companies, telecom companies, fashion labels, health and well being companies, to banking financial Services. Consumers can avail great discounts and deals.

The initiative was launched by Google last year to boost the adoption of online shopping in India and saw tremendous response with most players seeing over 350 percent growth in daily sales. The festival saw participation from all over India with 50 percent buyers making a online purchase for the first time. Speaking about the momentum of online shopping in India, Rajan Anandan, VP & Managing Director, Google India said, “Great Online shopping festival is India’s version of cyber monday in the west and is an exciting platform to raise awareness and consumer adoption of online shopping in India. With over 200 million Internet users in the country, more and more Internet users are opting to shop online and fueling the growth of both large multinational and homegrown companies. Industry estimates suggests that there are close to 20 million online shoppers in India and its estimated to grow to 50 million in next few years making it a 16 billion dollar industry.”


Buyers can look forward to exciting deals across categories. Great Online shopping festival promises to offer something for everyone with great discounts on footwear, imported cars, property deals, holiday packages, insurance, spa packages, event tickets, grocery coupons, books, jewellery etc. Buyers can find discounts ranging from 20% up to 80% in many categories. Upto 60% off on luxury watches, 20% off on air tickets on domestic routes, upto 50 % off on speakers, headphones and men’s accessories, upto 80% off on home decor, flat 40% off on furniture, upto 50% off on TVs, upto 40% on mobile phones, upto 45% computers and tablets, upto 30% on cameras, 40% off on mens footwear and many more.


IRCTC Shopping adds books and luggage category

IRCTC Shopping and SOTPL (which runs has announced the launch of two new categories to the shopping portal: luggage and books. The expansion has come after three months of the launch of the shopping portal and have been added based on customer feedback and demand.

Interestingly, these two categories are one of the key ingredients while one is traveling and gels well with the IRCTC core business, railway ticket bookings.

The website offers over 20,000 books from various categories ranging from fiction, sci-fi, non-fiction, mystery, literature, bestsellers, etc to name a few.

The luggage section offers an extensive range of more than 150 products to choose from heavy to light travelling, with major brands like Samsonite, Skybags, VIP, American Tourister, etc. Continue reading IRCTC Shopping adds books and luggage category

Now buy more than railway tickets at IRCTC; launches e-store

We all have had our tough times with booking online at IRCTC but now they ensure you effective shopping experience with their newly launched site The operations will be done under the company name Shop Online Trading Pvt Ltd (SOTPL).

It was previously reported that IRCTC selected Yebhi to become the white label solution provider for its online retail programme. Interestingly, that is why the website design and model is almost the replica of Yebhi’s. Infact, the payment will also be done via


With this IRCTC will be leveraging its 2 crore registered users at the ticket booking site. It will be selling apparels, accessories, mobiles & tablets etc. It boasts of offering more than 30,000 products from more than 500 brands.

Consumers can avail free shipping for orders above Rs 500 while an extra cost of Rs 75 will be charged on orders below that. All major modes of payments are adopted including COD (which is limited to certain pin-codes).

Tying up with Yebhi will be a positive step for IRCTC and will ensure a smooth functioning of the operations. What would be interesting to know will be that the success of shopping portal will also result in a positive consumer impact on IRCTC ticket booking.