Category Archives: Snapdeal

India gears up for Great Online Shopping Festival

Tomorrow is indeed a day to remember, not just because its 11.12.13, but also a day to splurge online as Google announces the launch of Great Online Shopping Festival (gosf.in). The festival will go on from 11.12.13 to 13.12.13.

This year the 72 hour shopping festival has gone bigger has the categories participating includes eading eCommerce players, local & classified companies, online travel sites, auto companies, telecom companies, fashion labels, health and well being companies, to banking financial Services. Consumers can avail great discounts and deals.

The initiative was launched by Google last year to boost the adoption of online shopping in India and saw tremendous response with most players seeing over 350 percent growth in daily sales. The festival saw participation from all over India with 50 percent buyers making a online purchase for the first time. Speaking about the momentum of online shopping in India, Rajan Anandan, VP & Managing Director, Google India said, “Great Online shopping festival is India’s version of cyber monday in the west and is an exciting platform to raise awareness and consumer adoption of online shopping in India. With over 200 million Internet users in the country, more and more Internet users are opting to shop online and fueling the growth of both large multinational and homegrown companies. Industry estimates suggests that there are close to 20 million online shoppers in India and its estimated to grow to 50 million in next few years making it a 16 billion dollar industry.”

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Buyers can look forward to exciting deals across categories. Great Online shopping festival promises to offer something for everyone with great discounts on footwear, imported cars, property deals, holiday packages, insurance, spa packages, event tickets, grocery coupons, books, jewellery etc. Buyers can find discounts ranging from 20% up to 80% in many categories. Upto 60% off on luxury watches, 20% off on air tickets on domestic routes, upto 50 % off on speakers, headphones and men’s accessories, upto 80% off on home decor, flat 40% off on furniture, upto 50% off on TVs, upto 40% on mobile phones, upto 45% computers and tablets, upto 30% on cameras, 40% off on mens footwear and many more.

 

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‘Best price’ takes an ugly turn; retailers accuse e-retailers of predatory pricing

The obvious price war has come in to action between brick and mortar retailers and e-retailers, which otherwise has been discussed but never complained of.

It’s no new that we all look for best deals online for a product which we might have liked over the shelf before we actually buy it. This consumer behaviour has affected the sales of many brick and mortar retailers across the country.

Not taking anymore, these retailers, mostly from Bangalore, have collectively written to CCI (Competition Commission of India) complaining against e-retailers including Flipkart and Snapdeal which run a marketplace, thus offering some best price. They have complained of online counterparts selling goods below cost and skirting Indian laws on foreign direct investment in retail. The letter has also questioned the legality of operations of some foriegn funded online retailers.

There are more than 1000 retailers who are now fighting their right to survive and grow.

Bang On Time! Snapdeal launches Wedding Store online

One of India’s largest marketplace, Snapdeal, launches Wedding Store online. Must say, what could have been a better time to leverage than now to launch which will gain great traction during festive and wedding season.

With this Snapdeal will also satiate a particular shopping need which is a lifetime event in itself. So if you are looking for products for Bachelorette/Bachelors to your wedding and reception, the store ensures you to offer almost everything. Interestingly, the products have been segregated according to the need of a particular ceremony for both men and women.
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The products are available across categories including footwear, clothing, accessories, jewellery, perfumes, cosmetics and others. The brands available include Bluestone, Carlton London, Chhabra 555, Lancome, L’Oreal Paris, Ethnic Jewels, Bobbi Brown and others.  Moreover, some brands are running special offer to promote the store and stir the wedding shopping online. The question is are consumers ready to shop online for their wedding, I think we still love the traditional way when it comes to wedding? Maybe a workable option for ones who are running out of time.

One more suggestion, kindly make product pictures more sharper, they look pixelated!

Bonita goes e-way in retail

The home utility brand which is creating waves in modern homes where space and convenience are the key, Bonita, now plans to reach its targeted audience through e-retail. Leveraging the platform, the name from the house of Casa Brands has entered into deals with online selling portals including Snapdeal, Indiatimes,  Mynesthome, Purehomedecor, Goodlife, Groupon, Tradus and PepperFry. It is also in talks with several other such platforms for similar deals that will enable it sell its products online.

Moreover, the brand also sells through its exclusive online store www.bonitaindia.com.

Continue reading Bonita goes e-way in retail

Vijay Sales ties up with Snapdeal; to sell through the marketplace

The online market, Snapdeal.com, has entered a strategic tie up with Vijay Sales. Under the agreement, Vijay Sales with leverage Snapdeal’s huge platform to reach out  a larger target audience which shops online.

The online store at Snapdeal will showcase all the popular electronics brands housed by the retailer to its 20+ million members spread across 4000+ towns and cities in the country. Continue reading Vijay Sales ties up with Snapdeal; to sell through the marketplace