Category Archives: Consumer

’10 Must Haves’ this weekend – E-shopping special (week 3)

So you are feeling lazy this weekend with the sun shining high on your head? We give you options to buy within the comforts of your home. Yes, shopping just a click away. This weekend at 10 Must Haves we bring to you the best of online deals and products which will add a dash of newness to your lifestyle.

Here’s the checklist:

Continue reading ’10 Must Haves’ this weekend – E-shopping special (week 3)

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Vimal goes Unformal, yes Unformal with new collection

Looking at the changing trends of the way consumers dress and the breaking walls between formal and informal dressing, Vimal launches a range of informal or as they say ‘Unformal’ range of clothing for men.

Decades old menswear brand has been known for its formal wear and suiting and shirting lengths, with the new range will be able to reach to wider audience than just being a typecast. The new Unformal Fashion range from Vimal has been designed to cater to today’s youth who want to break away from the conventional formal wear concept and are looking for new ways to make formal wear interesting. The new range comprises four exciting, trendier and fashionable products and includes Fashion Jacketing, Fashion Cottons, Fashion & Feel and Fashion Ceremonials.

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Continue reading Vimal goes Unformal, yes Unformal with new collection

FREECULTR UNBUTTONED: Now call-to-order products

FREECULTR which has always made news with something new and different this time launches a new service for its consumers. Now if you wish to order products from FREECULTR, its just not a click but also a call away, as the e-retailer introduces Call-To-Order service.

The Call-To-Order service offers a quick and innovative way of booking your order over the phone wherever you may be. Gear up for an even easier shopping experience at your convenience just by a simple touch of a button via Sms. With this new service all it takes is 5 minutes to order your favourite basics in today’s latest trends.

Additionally, the e-retailer has also divulged its plans to go offline, to further strengthen its pan India presence.

Brand Licensing: MTV launches helmets in collaboration with Steelbird

MTV, under the Viacom umbrella, has been on a spree of experimenting with a wide variety of products to expand its licensing line. This time around MTV adds helmets as one of the product categories. These helmets are being launched in collaboration with Steelbird, a name synonym to quality helmets.

MTV has been bringing in licensed products targeted specially to the youth who want to own products which are extension to their personality and these helmets are one of the products that are used by them. Moreover, the designs are bold, high – spirited & highly vigorous that makes this range a style-essential.

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Continue reading Brand Licensing: MTV launches helmets in collaboration with Steelbird

Special deals to make Rakshabandhan a memorable day for siblings

Along with gifting also comes the day where we all can go all out together and enjoy some lip-smacking deals.

Check them out: Continue reading Special deals to make Rakshabandhan a memorable day for siblings

Toni & Guy brings to India ‘Hair Meets Wardrobe’

Toni & Guy, a renowned name in haircare and wellness, which has been now present in India for a long time through its salons now brings to India its professional brand, Hair Meets Wardrobe.

The range of products is defined by three categories Glamour, Classic, Casual and Creative. The brand was launched by three actresses including Soha Ali Khan who represented Glamour, Mallaika Arora Khan who represented Classic and Anusha Dandekar who represented Creative.

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Reebok aims to re-position as multi-fitness brand; breaks ties with e-retailers

Reebok in an year’s time, especially after the scam by then MD (Shubhinder Singh Prem), has lost a lot in terms of consumer interest and loyalty. Who were the gainers? Puma and Nike.

Moreover, this image has been further degraded by online retailers who have been selling Reebok products at discounts as low as 70 per cent, making it a mass brand rather than a brand which is need specific. These products have been stocked last year which is being sold till date at dead low prices, as low as Rs 399.

The brand, after seeing an all time low in brand image, now plans to bring back the brand premiumness with its new management by Adidas group worldwide. Now the brand looks at liquidating its old merchandise and re-position the brand as  multi-fitness brand.

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Warner Bros. expands Preston Kevin Lewis role to India

Warner Bros. Consumer Products (WBCP) has announced that Preston Kevin Lewis, Managing Director, Australia and New Zealand, will have an expanded position where in he will also overlook the Indian market.

Preston Kevin Lewis_WBCP executive photo

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He will be responsible for building WBCP’s interests in India and will oversee all sales, marketing, promotions, clip licensing, media and retail partnerships related to merchandising and product licensing business for the market.  He will continue to report to Jeffrey Whalen, Senior Vice President and General Manager of Latin America and Asia-Pacific for Warner Bros. Consumer Products (WBCP).

Continue reading Warner Bros. expands Preston Kevin Lewis role to India

NDTV explores the world of e-retail; launches IndiaRoots

E-retail is becoming an opportunity which every body wants to grab, whether startups or well established groups. A gamble which people are giving a try. This time it is the well established television group NDTV which tries its virtues with e-retail as it launches Indianroots.com.

indianroots Continue reading NDTV explores the world of e-retail; launches IndiaRoots

As Royal Baby becomes the buzzword, iGrow let’s you celebrate your Royal Baby

The world has gone gaga over the most healthiest and heaviest royal baby in past 100 years. From suggesting names, to baking cakes, to souvenirs and what not. Reports, infact suggest that retail sales have skewed upwards ever since and the birth will also fuel tourism in the country.

I say who cares, as someone sitting in India I am not really bother if they name their kid George or Wine (Wi of William and ne of Catherine) for that matter.

Especially when it comes to Indian moms, their own kids are the royal babies. We hear it all the time – “Mera Raja Beta” (My Prince) & “Meri Rajkumari” (My Princess). So we at iGrow rather than suggesting Kate products for the royal baby, we bring to you beautiful moms some quirky and exclusive products for your royal kids. Check them out:

 

 

Those are my Little Princess & Prince (Niece & Nephew): Angel & Joy
Those are my Little Princess & Prince (Niece & Nephew): Angel & Joy

 

Continue reading As Royal Baby becomes the buzzword, iGrow let’s you celebrate your Royal Baby