Payless ShoeSource ties up with Reliance Retail

The American discount footwear brand, Payless ShoeSource, now comes to India. A part of the Collective Brands, Inc., the brand ties up with Reliance Retail as its exclusive franchisee in the country.

The retail conglomerate, Reliance Retail, will replicate the store design strategy followed across other international market. The stores will house footwear and fashion accessories for the complete family. The USPs of these stores will be great value priced products, hard-to-find footwear sizes for women and perfectly fitting footwear for children.

Payless has 258 stores worldwide in countries including Russia, the Philippines, Saudi Arabia, Indonesia, Thailand, Vietnam, South Korea, Kuwait, United Arab Emirates and Malaysia.

Payles_ShoeSource_Store

 

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