Koovs had recently brought on-board Asos ex-chairman Lord Waheed Alli and Robert Bready as Chairman and Creative & Retail Director, respectively.
Through the listing, Anant Nahata, the founder of Koovs, plans to raise GBP 22 million for the company. Nahata will be floating 35 per cent shares in the market and the rest will be divided among Nahata, Lord Alli and other management.
The site which started business as a deal site, in 2012 became a full-fledged online retail store, selling a wide array of lifestyle brands focused on women. Though the company soon plans to expand offerings to menswear as well.