Steelbird Hi-tech India Ltd in collaboration with Yash Raj Films has launched a range of licensed Dhoom 3 helmets. The two have signed a licensing agreement and the products will carry interesting designs that will be in line with characters and looks of the movie. The new range will be aimed at passionate bikers and D:3 fans.
Rohit Sobti, VP- Licensing & Merchandising, Yash Raj Films, stated, “Helmets are a safety feature that more and more riders are using to help insure safety on their daily commute, and also as lifestyle statement. We are delighted to have Steelbird Helmets as a Dhoom:3 licensee. The company is producing an outstanding range of D:3 helmets that feature exciting graphics based on the film, and are an excellent choice of a safe and reliable helmet. ”
- iGrow Interviews: Steelbird aims to be Rs 500 crore company by 2015 (igrowcommunity.wordpress.com)
- Aamir Khan postpones Dhoom 3 event to watch Sachin Tendulkar bat (dnaindia.com)