The natural care brand, Lotus Herbals, has entered the Indian retail arena with the launch of its two exclusive brand outlet (EBO) in NCR, the first at Great India Place Mall, Noida and the second at IGI Airport, New Delhi. With the new stores, the brand aims to increase visibility and offer enhanced customer experience.
In this exclusive shopping zone, the Lotus EBO is surrounded by premium lifestyle and luxury brands and is open 24 * 7, allowing customers to do the last minute shopping before departing for their journeys. The outlets reflects the brand’s modern aesthetics with the focus on color palette, visuals and mood boards that enhance the brand experience.
Lotus, going further, will expand its presence across high end malls, high streets and airports, across key metros in India. In the near future, Lotus Herbals plans to open more exclusive stores in Delhi & Mumbai and has set a target of opening 20 EBOs in the current financial year.
Elaborating on the launch, Nitin Passi, Director, Lotus Herbals, says, “It has been our endeavor to provide the Indian consumer the finest natural care products that are free of harsh chemicals and preservatives. The objective of our retail foray is to provide our consumers the right brand experience and make our entire range of products available under one roof.”
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