‘Best price’ takes an ugly turn; retailers accuse e-retailers of predatory pricing

The obvious price war has come in to action between brick and mortar retailers and e-retailers, which otherwise has been discussed but never complained of.

It’s no new that we all look for best deals online for a product which we might have liked over the shelf before we actually buy it. This consumer behaviour has affected the sales of many brick and mortar retailers across the country.

Not taking anymore, these retailers, mostly from Bangalore, have collectively written to CCI (Competition Commission of India) complaining against e-retailers including Flipkart and Snapdeal which run a marketplace, thus offering some best price. They have complained of online counterparts selling goods below cost and skirting Indian laws on foreign direct investment in retail. The letter has also questioned the legality of operations of some foriegn funded online retailers.

There are more than 1000 retailers who are now fighting their right to survive and grow.

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