Monthly Archives: November 2013

Bipasha Basu goes entrepreneur route; launches The Trunk Label with The Label Corp.

One of India’s renowned actress, Bipasha Basu, has launched her online selling portal. The portal, The Trunk Label, will be launching officially on 4th December under The Label Corp., the celebrity ecommerce company. But you can already visit the website and sign up for the future communications.

The trunk label

This is The Label Corp.’s third venture after they launches Sussane Roshan’s home decor portal and Malaika Arora Khan‘s fashion products portal. Bipasha’s ecommerce venture will be selling fashion accessories specially recommended and styled by the actress herself.

Bipasha will also be a stakeholder in the venture.

Ethos Watches goes online; offers special services

Ethos Watches, a conglomerate which brings exquisite and luxury timepieces, has gone online as it launches http://www.ethoswatches.com portal. The portal, though doesn’t let’s you make purchases, but you can choose and also select watches you would want to purchase.

Customer, through the portal, can utilise the special support system called Luxury Watch Helpline where in he/she can dial in and speak to Luxury Watch Consultants for guidance in choosing the right watch. With this you can also get the Luxury Watch Consultant can arrange for an exclusive exhibition of the selected piece at the nearest store or even at your home.

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The website has over 3000 watches on display, meticulously segregated by strap type, dial colour, watch size, brand to name a few and over 30 luxury brands including Carl F Bucherer, Hermes, Breitling, Blancpain, Omega, Tag Heuer and many more.

What more, flaunt your choices across social media. So go ahead, ‘Pin it’, ‘Share it’, ‘Like it’, or ‘Tweet it’.

Brand Licensing: Cherokee enters licensing deal for Liz Lange Maternity with Mom & Me

The US lifestyle brand, Cherokee, has entered a licensing deal with Mahindra Retail. Under the deal, the US player will be retailing its licensed Liz Lange Maternity range through Mahindra’s Mom & Me stores, specialty stores for maternity and kids.

The Liz range will be sold through Mom & Me brick and mortar stores and also online.

Liz-Lange-Ad

Commenting on this partnership, Cherokee Chief Executive Officer, Henry Stupp, noted, “We are very excited to partner with the Mahindra Group and to have the opportunity to bring the Liz Lange brand to a broader customer base. Just as Liz Lange prides itself on being one of the most recognized and respected maternity brands, Mom & Me stores strive to be the preferred destination of every expectant mother looking for world-class products and services. As we do with all of our partners, we will support this relationship with our unique 360 degree service model. This is an important step towards our globalization of the Liz Lange brand as we continue to pursue additional partnerships around the world. We look forward to a successful partnership with Mahindra and the many possibilities ahead.”

K.Venkataraman, CEO of Mahindra Retail, endorsed Mr. Stupp’s enthusiasm and said, “Mom & Me has practically been the pioneer in the maternity-wear category in India, and has been the retail brand of choice for over a million mothers in its short history since inception in 2009. Our goal is to partner with world-class companies that bring innovation and excellence to our relationship and exclusive and valued products to our customers. We believe that The Cherokee Group is a premier licensing and marketing company that exhibits such traits and the Liz Lange Maternity brand is a perfect fit for our Mom & Me stores; bringing great style and value to our customers. We anticipate a long, fruitful relationship with the Liz Lange brand as well as The Cherokee Group.”

Shopping & selling with Juvalia & You just a tap away

The jewellery and accessories e-retailer, Juvalia & You, now comes to your mobile devices as it launches shopping app.

The app that allows direct selling and buying, is available in its beta version and can be installed on Android v2.2 and iPhone. It is primarily intended to be a fully functional version of the website to enable the stylists (direct sellers) of Juvalia & You to be empowered while on the go. It enables them to view catalogues, place orders, process online payments, further facilitating their ability to do robust business.

The app has an average user review rating of 4.6/5 and has already witnessed 250 downloads since its launch.

Juvalia app-1

Speaking on the launch, Mr. Chaitanya Aggarwal, Founder & CEO, Juvalia & You said, “The idea behind the app is to further galvanize sales of the exceptional jewellery designs on our website. It is also intended to empower the stylists/direct sellers so that they have access to the design catalogues anytime – anywhere and can process sales and payments on the go. At Juvalia & You, we are continuously attempting to ease the selling processes for our stylists to improve the efficiency of the business. The app caters to this overall objective. ”

 

Stefano Ricci plans India entry; awaits FIPB approval for 100% FDI in retail

India has been across various reports, has emerged as a luring destination for investors in various sectors. Of these  sectors, retail is seeing a splurge of investment, especially with FDI opening up in single brand and multi brand.

This time the high-end Italian brand, Stefano Ricci, plans to make an India entry as it awaits FIPB approval for 100 per cent single brand FDI. The brand retails luxury menswear with stores across Europe, US and Asia.

Reports suggest that the brand will open its first store either in Delhi or Mumbai.

mii_slideshow_image_2Recently, even the crystal and gems brand Swarovski, has also filed proposal with FIPB for 100 per cent single brand FDI.

Flipkart launches iOS app

After launching a successful app two months ago for Android (Google Play), Flipkart launches iOS (Apple) app. Looking at the growing user base of Apple/iPhone users, this app will surely prove helpful for consumers.

Flipkart, which has been in news for raising a huge sum of money in past few months, has been working towards creating a stronger reach to Indian consumers through the marketplace model.

The app will allow users to place and track orders, along with sharing product display listing with friends and also access Flipkart browsing history offline.

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Mahindra & Mahindra launch fruit brand Saboro

As reported earlier, the auto major, Mahindra & Mahindra, had planned to enter the fresh fruit segment, has now announced the launch of its fruit brand Saboro.

Aimed at the health conscious consumers, the will offer a wide variety of fresh fruits including apples, bananas, grapes and some imported variety.

The brand has been launched in Hyderabad, keeping in mind the cities growing consumption of fresh vegetables and fruits and also the growing modern retail culture.

Supermarket Produce by Flickr i5design 4886682532_b29722fd6b_b

With this step, the brand, seeking to become a premium label, will be driving an organised market into the India’s strong agriculture segment, thus empowering the farmers and benefiting them.

Tata Starbucks pins in map of Bengaluru with flagship outlet

After making a successful entry in to Mumbai, Delhi and Chennai, Tata Starbucks, now opens its flagship outlet at Bengaluru. Celebrating the heritage of the city, this flagship store is located opposite Raheja Arcade, 7th Block, Koramangala in Bengaluru.

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Spread across 3,000 sq ft, the store is inspired by the architectural style and tradition of the Bengaluru Bungalow, the store design embraces the lush landscape and greenery of the “Garden City”. The store celebrates the artisans of Southern India by integrating locally sourced material, architectural treasures and antiques mostly found in traditional bungalows. The store also pays tribute to the significance of its location in Karnataka – the birthplace of coffee in India.

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What’s more: Two more Starbucks will open soon in the city, each at Phoenix Market City and Orion Mall at Brigade Gateway, respectively.

Get FAME as NASSCOM invites application for 10,000 startups

NASSCOM, the organisation aimed at promoting Indian software industry, invites applications for the second batch of 10,000 startups initiative. Under this initiative, the technology startups achieve Funding, Acceleration, Mentoring and Enterprise connects (F.A.M.E).

Designed to promote and support technology startups, the initiative gives a 360 degree growth of the entrepreneurial ideas including market research, product development, talent acquisition, marketing strategies and others.

Som Mittal, President, NASSCOM said “The way India’s economy has grown in recent times is phenomenal. And to sustain this growth it is imperative to have more entrepreneurs in the country that will transform the landscape and propagate development. We are very pleased with the response that the 10,000 Startup program has received so far and are significantly enhancing the scope of the program in its second league. Adding value at various stages for technology startups in addition to the erstwhile proposition of funding and acceleration would be the primary focus of the program going forward. We are positive that this initiative will enable thousands of entrepreneur’s setup and grow their businesses and in the process further propel India’s economy.”

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Under the ambit of 10,000 Start-ups, the program is additionally launching a one of a kind Startup-in-residence mentoring program where NASSCOM is collaborating with successful and entrepreneurial Tech companies in Consumer Internet and Software product space. This collaboration will enable incubation of early stage startups in their premises and support them through vertical experts specifically in the areas of Product Management, Technology, Marketing, Business Development and Human Resource. These renewed focus areas have immense potential and will continue to empower young entrepreneurs to create ventures of global scale from India.

The whole initiative aims at creating 10,000 startups in next 10 years.

Asian Granito plans 100 exclusive stores

One of the leading tile brand of India, Asian Granito, plans to ramp up its retail business by opening 100 new exclusive AGL Tiles World stores. Currently the brand has 44 stores and the number will reach 100 by end of 2014.

The existing 44 stores have been opened since fiscal 2012-13 till now in cities including New Delhi, Kanpur, Jaipur, Bangalore, Hyderabad, Patna, Mumbai, Nasik, etc. New stores will be coming up in Punjab, Uttar Pradesh, Karnataka, Kochi and Patna.

838b079e-3ba3-11e3-ab1c-22000a9e3582-mediumKamlesh Patel, Chairman & MD of Asian Granito India said, “The domestic market is expected to witness a strong growth in the years to come. The per capita consumption of ceramic tiles in India is expected to maintain a healthy growth rate with rising disposable incomes, rapidly growing purchasing power of the middle class and increased urbanisation. We have been particularly focused on tapping this opportunity and increasing our market share by setting up 44 exclusive showrooms in various cities of the country and plan to add many more in the coming months.”