IRCTC Shopping and SOTPL (which runs Yebhi.com) has announced the launch of two new categories to the shopping portal: luggage and books. The expansion has come after three months of the launch of the shopping portal and have been added based on customer feedback and demand.
Interestingly, these two categories are one of the key ingredients while one is traveling and gels well with the IRCTC core business, railway ticket bookings.
The website offers over 20,000 books from various categories ranging from fiction, sci-fi, non-fiction, mystery, literature, bestsellers, etc to name a few.
According to Nikhil Rungta Chief Business Officer, Yebhi.com, “We are delighted to announce the introduction of two new categories: luggage and books to the existing IRCTC shopping site. Our association with IRCTC was a strategic move in order to expand our reach to the Real India – those living in tier IV and V cities. Within a short span of time we have received an overwhelming response from our customers and based on their feedback, we have introduced these categories. ”
“The two new categories have great synergy with travel and we feel our customers will find them very useful. We have had a very good response to our shopping site till now and feel our association with Shop online trading Private Limited, Brand name Yebhi, working really well owing to their deep understanding of e-commerce and consumer behavior while they shop online.” said Sunil Kumar, JGM IT, IRCTC.