The Australian designer sanitaryware brand, Caroma, has announced its entry into the Indian market. The announcement was made when the brand opened its flagship store at MG Road, New Delhi.
The flagship store is a 400 sq mts experience centre that would offer people a first-hand experience of the innovation marvels created by the company over the years.
The brand aims to bring to the country its remarkable innovations in creating ultra modern and water efficient toilets that lead the way to the future.
Caroma is globally known for blending design innovation, cutting-edge technology and water conservation in its products. The exceptional commitment Caroma makes to water conservation applies to their pursuit of design excellence. It is this philosophy that has made Caroma an industry leader in high efficiency toilets, urinals, and bathroom sinks.
“We believe there is a huge market for us in this country as the demand for better technology and designs increases. There is also enough space for new players in the middle to higher sanitary ware market and Caroma being the world leader in many aspect will certainly become the preferred choice of customers looking for luxury and innovation,” said Kishore Kapoor, Chairman Starmerc Infratech, the Indian franchise holder of Caroma.
One of their most sought after innovation is world’s first dual flush toilet system which they introduced in the early 1990s. What was unique about Caroma’s dual flush toilets was its two-button system – for a full flush and a half flush. With its vast water saving potential it quickly became a global standard.