More Megastore expands portfolio; adds fashion apparel & footwear segment

So next time you walk in to the More Megastore, it will just not be your groceries but also your fashion needs that will be satiated as the modern retailer expands portfolio. From the house of Aditya Birla Group, More has added fashion apparel and footwear as a new segment to its product offerings.

AdityaBirla_More_MegaStore

Though the retailer has been selling various other brands in that segment, it is now that they introduce nine in-house brands. Speaking on the launch of the brands, Russell Berman, CEO – Hypermarkets, Aditya Birla Retail Limited said, “We are excited to expand our footprint to apparel and footwear. The category is a fast growing segment and is a daily need for most consumers.”

He further adds, “We wanted More Megastore to evolve and make it lot more relevant to a larger spectrum of consumers not just across the bigger towns but also to smaller cities like Vadodara, Indore, Mysore and more. By paying special attention to the need of new age customers, we have enhanced our offerings immensely.”

Brands:

  • Menswear: BlueEarth, Be Casuals & Kruff
  • Womenswear: Karinee & Bjoyzz
  • Kidswear: Chatter Kids and Yo
  • Footwear: Berwins and Inchheels
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