After a huge response for the game and application, Angry Birds’ makers Rovio Entertainment, now plans to launch activity parks in India.
The Finnish franchise owner plans to launch Angry Bird Playground and Corners in malls to gain further from the much loved game, by end of 2014.
According to Henri Holm, Senior VP, Rovio Entertainment, the market is ready for the brand to participate more than just the app. The brand is now looking at licensing and marketing alliances and partners and bring in products including learning content, drinks, licensed products and merchandise.
Currently, the franchise has also inked deals with Unilever and Parle and already sells licensed apparel through selected multi-brand retailers.