Overseas: Apple hires Burberry CEO to navigate its retail division

Now that’s some shift between two exclusive retail brands. Apple, the technology major, has appointed luxury brand Burberry’s CEO, Angela Ahrendts, for its retail division.

Apple, which has been known for launching benchmark products, will have Ahrendts to accelerate the future of Apple’s retail division. The brand thinks that Ahrendts’ experience in technology, fashion retail and commerce will prove to be helpful for the brand. The idea is to create innovative retail strategies that will not create monotony for the brand in the future.

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Pic Courtesy: http://www.telegraph.co.uk

According to Los Angeles Times, during Ahrendts’ tenure with Burberry, the British luxury brand’s revenue grew to $5.1 billion in the year that ended March 31 from $1.1 billion in fiscal 2005, and its shares soared 268 per cent.

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