Will McAloo Tikki prove be knight in shining armour for Vikram Bakshi?

If the reports are to be believed, Vikram Bakshi in his battle with McDonalds has picked up McAloo Tikki and other Indian items on the menu as his contention.

Bakshi’s Contention says that while McDonald’s levies royalty charges on the local joint ventures for selling items on the menu, the same is not paid by the US based parent company for India selling vegetarian burger in West Asian and Southeast Asian countries. He further argued that McAloo Tikki was researched and developed by the Indian JVs.

The India specific products, especially McAloo Tikki and McPuff, contribute to 60 per cent of the sales by Indian JVs.

McAloo-Tikki

McAloo Tikki was first introduced in 2001 and was developed by the Indian R&D team. The product’s popularity also took it overseas to Middle East and Singapore.

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