The ace cricketer and a youth icon, Virat Kohli, inks a deal with the lifestyle & sports brand Adidas. Under the deal, the sportsman will be the brand ambassador for the brand for next two years and will promote the brand through various sports events.
The coming of Kohli on board is surely aimed at regaining its lost sheen in the Indian market in past one and a half year, since the Reebok scam and strong expansion by competition brands including Puma and Nike.
Prior to Kohli, Sachin Tendulkar has been Adidas’ brand ambassador from past 16 years.
- Virat Kohli, the new endorsement king beats MS Dhoni, Sachin Tendulkar in ad earnings (dnaindia.com)
- Hope I remain as fit as Sachin Tendulkar when I reach his age: Virat Kohli (dnaindia.com)
- Virat Kohli beats Dhoni, Tendulkar with deals worth Rs 17 crore a year (ibnlive.in.com)