Lacoste aims double store count in next 4 years

The affordable luxury brand, Lacoste, plans to expand its retail presence across India. The aim is to double the current store count in next four year.

Presently, the brand operates through 41 point of sales. Of this 41, 29 are exclusive boutiques while the rest are shop in shops at leading retail stores including Shoppers Stop and Lifestyle.

The brand which expects 25-35 per cent y-on-y growth, also aims to double its revenues in next three years.

With FDI and international brands announcing their entry in to the Indian market, the existing domestic and international brands are now pumping up their product range and retail presence in order to keep their customers intact. But, in my opinion, the stronger competition lies in the e-commerce arena which is giving a chance to other smaller brands that claim to offer equally qualitative and innovative products. The question lies that going further will the Indian consumer move beyond brand aspiration and loyalty? Will brand name take a backseat?

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