From the House of Inditex, Massimo Dutti, gets approval to sell its clothing, apparel, footwear and accessories in India. The brand has received approval from Foreign Investment Promotion Board (FIPB) this weekend.
The Inditex owned brand Zara already sells in India through a JV between Inditex and Tata Trent. Similarly, Massimo Dutti will also enter through the same JV. Though the brand’s first application was rejected last year, but now the brand will enter under the new FDI policies.
Massimo Dutti which was acquired by Inditex in 1991 to enhance the group’s product portfolio, is one of the expensive brands in the group. It sells daily and formal wear which is detailed in design, is classic and available for men, women and kids.
India still has the gap of a brand that serves the complete family with classic formal wear which will be well filled by the brand.
With this brand, Inditex is set to gain a stronger foothold among the consumers who are already glued to buying Zara in India. Zara has been a hit and this has been seen in recent revenue reports of Rs 450 crore in the fiscal ended March’13, leaving behind some of the largest Indian retail names in the country.