Amazon.in expands product category portfolio

Amazon.in is expanding its reach to the consumers strongly as within a weeks time it ads four new product categories to its portfolio. The categories include fashion, lifestyle, home and kitchen.

The new addition takes the number of products available to 27,500 and brands to 180.

While with fashion and lifestyle, the marketplace brings two new stores: fashion jewellery and watches. Under home and kitchen category, the products available will include small appliances, kitchenware, dining, home furnishings, home décor, home organization and more.

For the home and kitchen, the brands that Amazon has tied up with brands which includes Wonderchef, OneTouch, MOM Italy, Unravel India, Prime etc. While for jewellery they are a lot of boutique designers including Isharya; ‘Valliyan’ by Nitya Arora, Bansri, ‘Maya’ b y Rosalind Pereira;  ‘Made by M’, to name a few; the watches are from some leading brands including Casio, Timex, Titan, Fastrack, Fossil, Esprit, Tommy Hilfiger, Sonata, Citizen, Disney, Diesel, DKNY, Guess and more.

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