The uber fashion brand Yell Clubwear plans to expand its retail presence across India with Exclusive Brand Outlets (EBOs). Along with retail presence, the brand will also bring in new range for various untapped markets it wants to reach. According to Vipul Gupta, Director, Yell Retail India, the brand’s USP is linen clothing which not really works for the Eastern markets, the brand plans to tap.
Currently, Yell operates through five EBOs across Delhi, Ludhiana and Chandigarh. Moreover, the brand operates through its e-store as well.
With its plans in place, the brand shall open two to three stores in Gurgaon and two in Mumbai. Beyond this, Yell shall also penetrate further in Punjab and western India.