Sahara Q Shop expands to kitchen & home appliances; looks for dealers and distributors

The FMCG player which has stirred the Indian retail market in past one year of its launch, Sahara Q Shop adds another feather to its cap. This time, the retail arm of Sahara Pariwar, has expanded its product portfolio as it adds a wide range of kitchen and home appliances.

The offerings in the Kitchen and Home Appliances segment include Mixer Grinder, Juicer Mixer Grinder, Dry Irons & Steam Irons, Ceiling Fans, Hand Blenders, Thermowares and Non Stick Coated Cook Wares. The Sahara Q Shop range of kitchen and home appliances employs best raw material and latest techniques that provides high performance at relatively lower electricity, thereby consumption getting best results as well as enhancing savings on electricity bills. Sahara Q Shop also plans to get new brand ambassador for endorsing appliances.

The Sahara Q Shop is setting-up extensive dealer and distribution network in major cities across the country. It will use multiple retail channels for the range, this includes Sahara Q Shop’s own dealer distributor network, franchisee stores, Modern Trade, Institutional Sales and E-commerce. As of now, Sahara Q Shop is already present in States of Uttar Pradesh, Rajasthan, Bihar, Jharkhand, Assam, West Bengal, Chattisgarh, Madhya Pradesh, Uttarakhand, Haryana and Punjab. The company’s well trained after sales service force is in the process of setting its own network of 100 service centers across the country.

Romie Dutt, Executive Director, Sahara Q Shop, said “Sahara Q Shop intends to provide entire range of house hold items. The launch of Kitchen and Home Appliances by Sahara Q Shop is one more step in that direction. We are sure that with our reach and quality products at right prices, we will be able to garner greater market share in the ever growing and highly potential kitchen and home appliances market. Our philosophy of 100% disclosure policy and uncompromising quality at right price will ensure that we accomplish our mission to be amongst the top three premium Kitchen and Home appliances brands by 2015.”


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