Cheryl’s which is was founded by Oscar and Cheryl Pereira in 1986, has been known across industry for wellness and skincare treatment.
The acquisition will help the French brand expand its reach through salons spread across semi-urban cities and rural markets with a lowered priced products. These products are priced between Rs 500 – Rs 2,000.
- L’Oreal makes its first acquisition in India, scouts for more buys (thehindu.com)
- Cheryl Cole goes foundation-free for L’Oreal (contactmusic.com)
- Dazzling Nails with L’Oreal Color Riche Le Vernis (suburblady.wordpress.com)