Warner Bros. plans pan-India presence with KIDS’ WB stores

We all have been fans of licensed products of our favourite cartoon characters including Tom and Jerry, Looney Tunes, Tweety, Scooby Do and others, all from the house of Warner Bros. Keeping in mind the ever growing demand of authentic licensed products and consumption of the same, Warner Bros. Consumer Products makes a standalone foray into the Indian retail market.

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With a plan to go pan-India with standalone stores, WB will open Kids’ WB stores across key cities including Chandigarh, Delhi, Jaipur and Mumbai (in the sequence written), to start with.Their first store was launched in April 2013 in Coimbatore, which according to the company has received an overwhelming response.

“The launch of the Kids’ WB Stores is a unique and important initiative for Warner Bros. brands in India.  We are pleased with the consumer response and look forward to more consumers and fans of our brands being able to experience the stores opening in their cities,” said Preston Kevin Lewis, Managing Director – Australia, New Zealand & India for Warner Bros. Consumer Products, commenting on the launch of the concept in India.
“By keeping diverse categories under one roof, the Kids’ WB retail concept is a fun, engaging destination for parents and kids,” said Nagarajan Subramanian, Managing Partner, en theos consulting, the licensing product and retail representatives in India for Warner Bros. Consumer Products.

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