Godrej Nature’s Basket enters private label business; flavoured yogurts up for taste

A name which brought gourmet to face to Indian FMCG retail business, Godrej Nature’s Basket, now expands it wings to enter the business of private labels. So this time when you enter their store in Ghatkopar, you will surely get a taste of, frozen yogurts, one of the products from their expected line of private labels.

Nature’s Basket has been operational in India with 28 stores across the country and has been a successful venture so far and private labels are the best forward integration for the company.

Along with product tasting, GNB is also sampling and hampering some of their range through the payment counters interestingly which will surely catch every customer’s eye who makes a purchase.

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