Ferns N Petals, a brand that revolutionised the unorganised industry of flowers and gifting, goes overseas with its first boutique opened at Kathmandu, Nepal. With a plan of expanding its retail presence further to other cities, the target is to open a store each in London and Dubai in next two to three months. These stores will operate on a franchise model.
Alongwith overseas plan, the company also looks at strong expansion plan for the estore. According to Pawan Gadia, CEO, Ferns N Petals, they plan to add nearly 100 categories especially in gifts to their online portal which will help customers gather a lot at a click.
FNP currently delivers across 400 towns and cities in India and generates one third of revenue online.