The handbags and accessories brand Lavie has opened its first monobrand at Forum Mall in Chennai. The brand which has been selling across various multi-brand stores including Lifestyle and Shoppers Stop now sees the market ripe enough to go exclusive.
The store will offer a wide variety of styles and designs for the consumers including handbags, footwear, clutches, wallets, sling bags, laptop bags, and other leather bags.
Speaking about the store launch, Sandeep Goenka, Chief Operating Officer of Bagzone said “Lavie is delighted to announce the opening of our first store in Chennai. Chennai is considered to be one of the most vibrant markets of South India and Forum Mall is one of the renowned avenues, with many brands being housed there. We look forward to the support from the brand lovers and hope to pull in many more potential clients in the city.”
The 485 sq feet Lavie store will be executed with an array colour, texture, humour and fun through the use of unique styling, furniture and visual elements. The interiors pay tribute to the brands roots, as well as the local heritage. It has been designed and developed by by Ajit Shilpi (Architect /Interior Designer).
The store has a sophisticated and elegant atmosphere with a contemporary take on traditional paneling. The floor is made of white laminated oak floor of a lighter tone which adds interest to the full product categories. The walls have beautiful edgy fixtures with off white background to enhance the merchandise. The exposed walls in the store are treated with “Lavie Pink” which talks about the brand identity.
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