Brand Licensing: MTV launches helmets in collaboration with Steelbird

MTV, under the Viacom umbrella, has been on a spree of experimenting with a wide variety of products to expand its licensing line. This time around MTV adds helmets as one of the product categories. These helmets are being launched in collaboration with Steelbird, a name synonym to quality helmets.

MTV has been bringing in licensed products targeted specially to the youth who want to own products which are extension to their personality and these helmets are one of the products that are used by them. Moreover, the designs are bold, high – spirited & highly vigorous that makes this range a style-essential.


Commenting on the range Shailendra Jain – Head (Sales & Marketing) stated that, “Adding this as one more category to its already existing vast range of product line up is an all new range of helmets that will be launched soon. This move is a gift for Biking passionate as they will be able to have a feel of an uncompromised biking experience with these sturdy helmets”.

002 Speaking on the tie up Viacom18, said, “Riding Gear are surely becoming a regular feature of more and more people’s lives, both as a safe and secure healthy commute as well as a lifestyle statement. We are delighted to partner with Steelbird Helmets, to launch MTV range of Helmets in India – a range that is as flamboyant in design as it is good and sturdy in quality”.

MTV Consumer Products today extends into nearly over 25 categories, with presence in both, conventional as well as unconventional categories – Innerwear, Adventure Bikes, Footwear, Lingerie, Eye-wear, Bags, Stationery & Paper, Debit cards, Deodorants & EDTs, Mobile Phones, Tablets and much more. MTV’s key licensees include Bwitch, Citibank, Crusoe, Firefox, Aureole-Inspecs, BILT, PLG, J K Ansell, Mochi, Swipe Telecom and Global Fragrances amongst others.


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