It’s a kids’ world – KidsKinder Dreams enters Indian retail arena

An Indo-German JV, KidsKinder Dreams India has made its entry into the Indian retail market. The JV which is geared to bring to India some of the leading baby care products and toys, has tied up with premium product manufacturers with the highest status in international markets.

The brands that the company will bring in include Bubchen, HABA, JAMARA, NICI, Playmobil and Rebel Kidz. The first stint with retail will be through the e-commerce marketplace, Flipkart.


The JV plans to invest  Rs 100 million over the next two years to hard-sell German toys and child care brands in 25 cities across India. In terms of retail presence, the company will open six stores across Bangalore by March 2014 and 25 stores across tier-I and tier-II cities by 2015. The retail journey which will begin from Bangalore will further expand to other metros by FY-2014-15, and in tier II cities include Pune, Jaipur, Ahmedabad and among others by FY 2015-16 through stores, franchises and distributing partners.


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