After a successful re-entry and opening the first store at DLF Place Saket last month, Forever 21, has launched its second store at the Pacific Mall , Tagore Garden in the capital. The store was launched by actress Yaami Gautam of the Vicky Donor fame.
The store will be spread across two-levels, spanning over15,500 sq ft.
The fashion apparel and accessories brand, Forever 21 has chosen West Delhi as its new destination, especially Pacific Mall, which targets the audience in the region which used to travel to South Delhi earlier to shop for premium brands.
Alex Ok, Global Director, Forever 21, said “Working with our venture partner, DLF
Brands, has enabled us to enter the market in a systemic manner. Pacific Mall is the perfect
location for Forever 21 given its unique location, conceptual entertainment events and
“Our strategy was to embark expansion for Forever 21 into India within 2013 and Pacific
Mall has provided us with an excellent location that we will make into a fashion Mecca. The
shopping experience of the mall is excellent and we are convinced that the mall will generate year over year positive traffic index.” said Timmy Sarna, DLF Brands spokesperson.
Though we couldn’t attend the launch and bring you some exclusive pictures this time but do read our review of the DLF Place Saket store.
- Forever 21 to open second store on Aug 14 at Pacific Mall (igrowcommunity.wordpress.com)
- Pacific Doon (Pacific Mall, Dehradun) to open for public on 16th August (igrowcommunity.wordpress.com)
- Forever 21 opens first store in collaboration with DLF Brands (igrowcommunity.wordpress.com)